Featured MEdia
Supply Chains

A pioneering indie adult-animation studio achieved massive global success with its viral robot duo. Their flagship short-form series quickly surpassed 170 million views worldwide and built a social following of over 1.3 million global fans. Crucially, major viewership was concentrated in the highly competitive US market. To build on this momentum and expand the property into a long-form animated series, the studio recognised it needed a strategic, US-based co-production and distribution partner to navigate the Western market and bring this expanded universe to a global audience.

The Solution: Vitrina Concierge as a Strategic Business Development Extension

The studio engaged Vitrina Concierge, recognizing that they needed more than a passive mailing list or a traditional sales agent. They needed an extension of their sales or marketing team—a virtual agent that combines data science with tailored communication.

Vitrina Concierge immediately began crafting a highly focused campaign:

• Precision Targeting: Vitrina built a sophisticated target list not based on general contacts, but on real-time intelligence. The system filtered its database using multiple parameters, including content titles, deal categories (e.g., development/co-production), and activity as recent as the past 30 days, ensuring every contact was an active investor actively seeking new properties.
• Executive Access: The outreach focused only on relevant contacts within those companies, specifically heads of development and executive producers responsible for greenlighting projects, not gatekeepers.
• Context-Aware Messaging: The communication was precisely crafted to articulate the success of the South Korean IP and its cultural resonance with the existing US fanbase, effectively overcoming the language and industry barriers.

The Breakthrough: A High-Value Connection in 48 Hours

The power of precision was immediately clear.

The very first campaign secured a direct response from a senior executive at Netflix just two days after the initial email was sent. This immediate, high-value engagement not only validated the studio’s IP but demonstrated Vitrina’s ability to bypass industry “walled gardens” and connect international producers directly with decision-makers at the highest level.

Following this initial success, the studio was able to move into productive discussions with the Netflix team.

The Power of Trust: Full Transparency and a Clear Roadmap

Unlike traditional sales agents, who often operate with limited transparency—only reporting back when a deal is closed—Vitrina Concierge provided the studio with a clear roadmap and full transparency. 

The client was informed every step of the way: who was being reached out to, what messaging was being used, and the real-time engagement level.

This approach ensured the studio maintained control and strategic input throughout the process.

The Takeaway:

This collaboration proves that for an international studio seeking to enter a complex market like the US, success is not a function of outreach volume, but of precision, speed, and strategic alignment.

Vitrina Concierge transformed a daunting search into a direct conversation, proving it is the essential tool for connecting a game-changing international IP with the right global partner, delivering meaningful outcomes in days, not months.