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Creator IP at Scale: How Creators Are Becoming the New Studios

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Private Briefings

Creator IP at Scale: How Creators Are Becoming the New Studios

Creator IP at Scale: Vitrina Private Brief
Webinar Date: 1st-2nd October

Creator IP at Scale: How Creators Are Becoming the New Studios

This briefing looks at how creators are evolving into the new studios, and what this means for partnerships, audiences, and new revenue opportunities across the content ecosystem.

The creator economy is moving beyond viral content and brand deals. Creators are increasingly becoming IP owners, co-producers, and distributors — building original formats, characters, and franchises that can scale across platforms and markets.

This briefing looks at how creators are evolving into the new studios, and what this means for partnerships, audiences, and new revenue opportunities across the content ecosystem.

Why You Should Attend This Briefing

  • From Content to IP: How creators are turning their content, audiences, and ideas into scalable intellectual property.
  • The New Studio Model: How creators are taking on roles across development, production, and distribution.
  • New Partnership Models: How creators, brands, studios, and platforms are working together beyond traditional brand deals.
  • Building IP That Scales: What makes creator-led IP transferable across formats, platforms, and markets.
  • New Revenue Streams: How creators are unlocking opportunities through licensing, merchandise, content, commerce, and more.
  • What Works Today: Real examples of creators turning audiences and ideas into scalable IP businesses.

CONFIRMED ATTENDEES FROM THESE COMPANIES

ABOUT THE SPEAKERS

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HOST

Kunal Barai

Strategic Growth & Solutions Leader, Vitrina

– Kunal spends every day speaking with studios, streamers, financiers, and vendors—surfacing real financing, partnership, and growth needs. He brings those live questions to the session to spot trends in real time and map where the industry is heading next.

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EXPERT

Atul Phadnis

Founder & CEO, Vitrina A.I.

– A value-chain specialist and host of Vitrina’s LeaderSpeak podcast series, Atul reads and analyzes big-player market moves—across regions, genres, content slates, and partner choices—and deciphers the why, how, and what next – within the business of content.

Vitrina Methodology

This intel is brought to you by Vitrina – the world’s most powerful and fastest intelligence system for the global Film & TV supply chain.

“We rely on Vitrina’s briefings for strategic planning across all our markets.”
— Executive Director, Global Content Strategy, Netflix