Ethmar International Holding (EIH), an Abu Dhabi-based investment company, has joined forces with Guggenheim Brothers Media (GB Media) to establish a multi-million-dollar investment fund. The fund, headquartered in Abu Dhabi, will focus on supporting media, entertainment, and the digital creative economy on a global scale.

The initiative aims to further Abu Dhabi’s ambition to become a leading global center for creative industries and next-generation content innovation. According to the partners, the fund will provide creative entrepreneurs and their teams with access to a world-class platform, helping them succeed internationally.

While the exact size of the fund has not been disclosed, it will leverage both local expertise and international experience. The fund will also support GB Media’s goal of building on the Guggenheim family’s longstanding cultural legacy.

GB Media was founded in 2024 by Dillon Lawson-Johnston, a descendant of Solomon R. Guggenheim, founder of New York’s Guggenheim Museum, and Criswell Fiordalis. Both Lawson-Johnston and Fiordalis will lead the new fund. Lawson-Johnston brings experience from UTA and Anonymous Content, while Fiordalis has held positions at Lionsgate, MRC, Hello Sunshine, and Webtoon.

Ethmar International highlighted Abu Dhabi’s reputation as a global financial center and its commitment to building a scalable, globally connected creative economy. The partnership aims to combine the Guggenheim legacy with EIH’s vision to advance Abu Dhabi’s objectives as a dynamic, future-oriented media and creator hub.

The companies expect the fund to act as a catalyst for new opportunities, generating significant economic and creative value for Abu Dhabi. Lawson-Johnston and Fiordalis expressed their enthusiasm for the partnership, emphasizing their shared mission to support early-stage creative companies shaping the future of culture from Abu Dhabi to the world.

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