Green Gold Animation has formed a strategic partnership with EBG Group to introduce India’s first-ever Chhota Bheem themed cafe in Hyderabad. This collaboration aims to combine entertainment, dining, and retail into a comprehensive family experience.

Given that Hyderabad is the headquarters of Green Gold Animation, it was a fitting location for the launch. The first two cafe outlets are set to open in Hitech City by December 2025. The venture plans to expand throughout India and eventually reach global markets.

The cafe will be available in two formats: a compact express model (25 x 40 ft) and a larger full-scale format (50 x 40 ft). Initially, the cafes will operate under a Company-Owned, Company-Operated (COCO) model, where franchise partners will invest while EBG manages operations, branding, and training.

As part of its expansion strategy, Green Gold Animation aims to establish 300 cafes across India, starting with 50 outlets in 2026. This project is also expected to generate over 250 direct and indirect jobs, including positions for chefs, service staff, merchandising executives, and supply-chain support.

Commenting on the launch, Rajiv Chilaka, founder and CEO of Green Gold Animation, stated, “Over the last 17 years, Chhota Bheem has evolved from an animated character into a cultural phenomenon cherished by millions of children and families across India and beyond. Partnering with EBG Group enables us to transform this universe into a unique, real-world experience where families can bond, play, and create lasting memories together.”

Dr. Irfan Khan, founder and CEO of EBG Group, added, “We focus on creating experiences that connect with consumers in meaningful ways. By partnering with Green Gold Animation, who share our commitment to children’s growth, we are combining the power of a beloved intellectual property with our expertise in experiential spaces to develop a one-of-a-kind cafe model. This initiative is not just about food; it’s about creating joyful experiences that families will treasure.”

The cafe will bring the Green Gold universe to life with characters like Chhota Bheem, Chutki, and Mighty Raju through interactive play zones, storytelling corners, licensed merchandise, and engaging activities. Designed to be smart and kid-friendly, the cafe will provide a safe and healthy environment that parents can trust, ensuring fun and growth for children of all ages.

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