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Greek officials unveiled a game-changing move in the Mediterranean’s entertainment sector at Cannes this week. Introducing Creative Greece, a new governmental body aimed at overseeing all audiovisual production in Greece. This innovative step consolidates the Greek Film Center and the National Center of Audiovisual Media and Communication (EKOME) into a unified entity, the Hellenic Film and Audiovisual Center.

This strategic merger is part of a larger effort to streamline operations and ensure the sustainability of Greece’s booming entertainment industry. The overhaul includes a comprehensive revamp of Greece’s incentive program, crucial for attracting international productions. Notable films like “Maria” and “Glass Onion: A Knives Out Mystery” have thrived under Greece’s 40% cash rebate scheme.

Despite initial concerns over the temporary suspension of new rebate applications, industry insiders remain optimistic about the transformative potential of these reforms. The changes aim to optimize resource utilization, enhance budgetary planning, and ensure the long-term viability of Greece’s audiovisual sector.

As Greece reaffirms its commitment to fostering a dynamic and sustainable entertainment ecosystem, all eyes are on the promising future of the Mediterranean’s burgeoning audiovisual landscape.

The Greek Film Centre (GFC), established in 1970 under the name “General Company of Cinema Enterprises,” operates as a non-profit legal entity supervised by the Ministry of Culture and Sports. Governed by a Board of Directors and a Managing Director appointed by the Minister of Culture, the GFC is subsidized by State resources to fulfill its objectives.

These objectives include the protection, enhancement, and development of film production in Greece, promoting Greek cinematographic art domestically and internationally, and positioning Greece as an attractive location for film and audiovisual productions. To achieve these goals, the GFC implements modern management practices such as increasing investments, attracting foreign producers, supporting young creators, and fostering transparency and efficiency in administration.