Grass Valley and NETGEAR have entered into a strategic partnership aimed at enhancing the broadcast and AV market. This collaboration brings together NETGEAR AV’s live media-optimized switching and secure IP networking with Grass Valley’s software-defined production tools and hardware platforms.

Laurent Masia, Senior Director of Product Line Management at NETGEAR, commented, “NETGEAR has always prioritized making high-performance AVoIP networks easy to deploy and manage. Our partnership with Grass Valley is well-suited to enterprise customers seeking reliable, secure, and scalable video operations without the traditional challenges of live media workflows.”

Enterprise organizations—including corporations, universities, houses of worship, esports, and event venues—are increasingly seeking broadcast-quality production capabilities. However, many have faced high costs and complex systems. The new partnership aims to bridge this gap by offering accessible, professional-grade solutions.

Both companies are committed to interoperability, supporting major industry standards such as NDI, SMPTE ST 2110, Dante, and SRT. Their joint approach focuses on simplifying user experiences while providing robust production tools.

Matthew Yates, Director of Strategic Alliances at Grass Valley, stated, “The Enterprise Media sector is one of the fastest-growing areas in our industry. Until now, organizations have had to choose between consumer-grade tools and complex broadcast systems. By combining NETGEAR AV’s cost-effective, user-friendly products with Grass Valley’s advanced AMPP software-defined production platform, enterprise organizations can achieve broadcast-quality video experiences with the simplicity and flexibility they need.”

For more details, visit the Grass Valley and NETGEAR websites.

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