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Introduction
The journey from a brilliant script to a full-fledged TV series is one of the most fascinating transformations in the entertainment industry. But how does a concept on paper get greenlit into a multi-million-dollar series on your screen? In this article, we’ll decode the entire process — from the initial pitch to the coveted script to series order. You’ll learn what networks look for, how decisions are made, the critical stages of development, and how the industry’s gatekeepers — from studios to streamers — decide which ideas make it to air.
Whether you’re a writer, producer, production house, or a service vendor in the entertainment supply chain, this guide will sharpen your understanding and give you a competitive edge. Plus, you’ll discover how Vitrina helps you navigate this complex landscape and connect with the right players at the right time.
Curious how Vitrina can help you? Try it out today!
Trusted by global entertainment leaders to grow business, acquire high-demand content, promote projects and services, and track every Film + TV production worldwide
Table of content
- Introduction
- What is Script to Series Order?
- Why Script to Series Order Matters
- Traditional TV Show Pipeline vs Script to Series
- How Networks Decide on Series Orders
- Stages of the TV Show Greenlight Process
- Key Decision Makers in Script to Series Orders
- Benefits of Script to Series Order for Creators
- Challenges in Getting Script to Series Order
- How Vitrina Helps with Script to Series Order
- Key Takeaways
- FAQs
Find Decision-Makers Behind TV Series Orders
What is Script to Series Order?
A script to series order is a commitment from a network or streaming platform to produce a full TV series based on a script or concept — skipping traditional pilot testing. Unlike the standard process where a pilot episode is produced and evaluated before a series gets greenlit, this model means the show goes straight into production for an entire season or a specified number of episodes.
Why Script to Series Order Matters
This order is a game-changer for creators and producers. It signals high confidence in the content and provides upfront budget, resources, and marketing support. For writers and production partners, it reduces uncertainty, secures jobs for longer timelines, and increases the chances of global distribution and syndication.
Traditional TV Show Pipeline vs Script to Series
| Stage | Traditional Pipeline | Script to Series |
| Script Review | Yes | Yes |
| Pilot Production | Required | Skipped |
| Audience Testing | Usually Done | Not Required |
| Network Evaluation | Post-Pilot | Pre-Series |
| Series Commitment | Based on Pilot Performance | Based on Script Potential |
Leverage Market Intel for Your Next Script Pitch
How Networks Decide on Series Orders
Networks and platforms evaluate several factors:
- Market demand and genre trends
- Writer/creator’s track record
- Potential global appeal and syndication
- Star cast attached
- Budget estimates
- Production partner reliability
- Strategic content gaps in their library
They often rely on metadata, trend analysis, competitive tracking, and deal-making intel — areas where Vitrina brings massive value.
Stages of the TV Show Greenlight Process
- Script Submission or Pitch Meeting
- Internal Review and Development Notes
- Budget Estimation and Scheduling
- Talent Attachment and Producer Selection
- Greenlight Committee Review
- Legal and Deal Structuring
- Series Order Announcement
- Production Kickoff
Key Decision Makers in Script to Series Orders
- Network Heads of Programming
- Development Executives
- Scripted Content Buyers
- Commissioning Editors
- Legal & Business Affairs Teams
- Talent Agents and Producers
- Financial Controllers
Each plays a vital role in validating feasibility, ROI, and creative direction.
Benefits of Script to Series Order for Creators
- Faster route to production
- Budget confidence
- Better team and talent alignment
- Stronger negotiation position
- Higher visibility in the marketplace
- Improved revenue opportunities (pre-buys, licensing, global distribution)
Challenges in Getting Script to Series Order
- Intense competition and pitch overload
- Difficulty in attaching A-list talent
- Lack of access to right executives
- Insufficient track record or references
- Weak market demand signals
- Disconnected financing or production partners
How Vitrina Helps with Script to Series Order
Vitrina bridges the gap between concept and commissioning by giving you:
- Access to verified profiles of commissioning execs
- Visibility on which networks are commissioning what genres and formats
- Metadata-driven analysis of what’s trending
- Contact info of decision-makers for outreach
- Competitive intel on who is greenlighting what (and with whom)
- A Global Projects Tracker to identify hot content opportunities across 100 countries
- Data API integrations for in-house dashboards of Studios and Streamers
From finding the right production or co-pro partners to understanding the commissioning intent of networks, Vitrina empowers creators, producers, and service vendors to pitch better and win more.
Trusted by Execs and Leaders From
ITV_Studios 1
Globo 2024 1
Vector (1)
PRG
Hyphenate Media
Sony TV
Premier Digital
Netflix
Getty
Digital Film Tree
Amagi
William Morris Endeavor (WME) Entertainment
Endeavor Group
Warner Bros. Discovery
Toonz Media Group
Sony Pictures
SBT Brazil
Special Broadcasting Service (SBS)
Paramount
DLE Animation Japan
Google TV
Friday Filmworks
Key Takeaways
- Script to Series Orders are fast becoming the norm in premium content commissioning.
- Networks rely on strategic metrics and market trends for greenlighting.
- Having access to the right decision-makers and market intel makes all the difference.
- Vitrina’s ecosystem helps you play smarter and pitch stronger.
Frequently Asked Questions
A pilot order requires a sample episode; script to series means full production commitment upfront.
Writers, producers, service companies, content financiers, and talent agencies.
Platforms like Vitrina provide detailed exec profiles with contact info and specializations.
