Animation in Europe (AiE), a group of animation producer associations in 22 European Union countries, has partnered with a group of European universities to create Anima Mundi, described as the “first academic, interdisciplinary, and multistakeholder project dedicated to the European animation industry ecosystem.”

The project is set to run from February 2025 to July 2028 and will receive a 4 million euro (USD$4.2 million) grant from the European Commission’s Horizon Europe program. The aim of the study is to tackle challenges related to intellectual property, content dissemination, and cross-border partnerships in the European animation industry.

Among the deliverables for the project listed by AiE are the creation of a European Animation brand, a policymaking dashboard, and toolkits for enhancing IP management and discoverability.

The announcement of the Anima Mundi initiative was made during the third edition of Animar_BCN, which recently took place in Barcelona. The event brought together over 90 delegates from 60 European organizations focused on animation and provided a platform to discuss key topics impacting the European animation industry, such as artificial intelligence, sustainable animation practices, media regulation, and the growth of co-production.

Person:
Ekta Kapoor, Salman Khan

Company Names:
Netflix, Warner Bros

Titles:
Animation in Europe (AiE), Anima Mundi, Horizon Europe program, Animar_BCN

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