The European Broadcasting Union (EBU) has submitted its feedback to Poland’s public consultation on the implementation of the European Media Freedom Act (EMFA). In its response, the EBU emphasized the importance of providing sufficient long-term funding alongside guarantees of independent governance for Poland’s public broadcasters.

Jenny Weinand, Head of Media Law at the EBU, stated, “The European Media Freedom Act is clear: strong democracies depend on well-funded, independent public service media. To deliver this in practice, legal safeguards must include sustainable funding and independent governance structures. We welcome Poland’s transparent approach and encourage the government to ensure that TVP and Polskie Radio are equipped for the future, so they can continue delivering trustworthy, high-quality content to audiences across Poland.”

The EBU expressed concerns about proposals to freeze public media funding at PLN 2.5 billion for the next ten years. The organization warned that fixing funding for such an extended period does not account for inflation or rising production costs, potentially weakening public service media over time. The EBU stressed that funding should be adequate, stable, and predictable, reflecting the real costs of modern broadcasting.

Additionally, the EBU highlighted the need for investment in digital innovation. With media consumption habits evolving rapidly—especially among younger audiences—and global streaming platforms dominating the market, Polish public broadcasters must be able to invest in digital transformation. This includes offering on-demand content and new formats to reach audiences online.

While transparency and accountability are important, the EBU cautioned against imposing overly detailed reporting requirements or mandatory consultations on daily operations, as these could hinder flexibility and slow decision-making in a fast-paced digital environment.

On the topic of governance, the EBU welcomed proposed reforms to strengthen the independence of Poland’s media regulator, the National Broadcasting Council (KRRiT). Changes to the council’s composition and clearer rules for appointments and dismissals could enhance transparency and political independence. The EBU also emphasized the importance of open and transparent recruitment processes for management roles and supported the creation of a dedicated editor-in-chief position to reinforce editorial independence. Clearly defined responsibilities will be crucial to ensure effective leadership and accountability, the EBU concluded.

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