E& enterprise, the digital transformation arm of the global technology group E&, has strengthened its strategic partnership with Microsoft. Together, they are committed to advancing the development and deployment of next-generation AI and data-driven solutions, enhancing AI adoption across various sectors in the MENAT region, including the UAE, KSA, Egypt, Turkey, and Qatar.

Amit Gupta, Vice President of Data & AI at E& enterprise, remarked: “Our collaboration with Microsoft is a significant leap toward redefining AI’s role in shaping the future of business and society. By merging E& enterprise’s and Microsoft’s technological expertise with deep market insights, we aim to deliver transformative solutions that resonate with the unique dynamics of the MENAT region. Together, we strive to enhance digital readiness and bridge the digital divide by equipping essential sectors with next-generation AI and data-driven tools, empowering them to improve customer interactions, optimize operations, and foster broader innovation.”

Ahmed Hamzawy, Chief Partner Officer at Microsoft UAE, added: “Our partnership with E& enterprise will significantly accelerate AI adoption across businesses. By leveraging our combined technological expertise and the secure properties of Microsoft’s cloud and AI services, we are empowering organizations to better detect fraud, enhance risk management, and provide personalized services through AI-driven insights.”

This partnership is centered on delivering scalable AI solutions that cater to the unique needs of various industries, including public sector, telecommunications, education, BFSI, and retail. By equipping businesses with the necessary tools for digital transformation, E& enterprise and Microsoft aim to empower organizations to adapt, innovate, and thrive in an increasingly data-driven world.

With industry-specific AI solutions, this collaboration is designed to tackle a wide array of use cases across sectors. Moreover, the partnership adopts a region-specific approach to implementing and scaling these solutions across key, diverse, and digitally demanding markets, including the UAE, KSA, Egypt, Turkey, and Qatar. This ensures that local market needs are addressed while overcoming broader industry challenges, ultimately enhancing efficiency, customer engagement, and decision-making.

As part of its commitment to developing GenAI solutions, the partnership will utilize various offerings from Microsoft’s Azure Cloud platform. Tools like Azure Machine Learning, an end-to-end machine learning platform; Azure Databricks, a unified analytics platform; and Azure AI Search, Microsoft’s search and retrieval system, will facilitate data processing, model training, and deployment.

Azure Synapse Analytics will support data integration and analytics, enabling large-scale data processing for organizations across sectors. Additionally, with the integration of Microsoft’s Azure OpenAI service, organizations will gain access to a suite of GenAI solutions for automating customer service, content creation, and predictive analytics.

Azure Power BI, a self-service analytics solution, will empower businesses to visualize data, share insights, and embed them into their applications or websites, aiding in informed decision-making. Meanwhile, Azure Data Lake Storage and Snowflake will facilitate the storage and management of large datasets, as well as real-time analytics across the target markets of this partnership: UAE, KSA, Qatar, and Egypt.

These Microsoft solutions, combined with E& enterprise’s comprehensive suite of hybrid cloud solutions, aim to drive seamless digital transformation as part of this strategic alliance. E& enterprise’s Cloud Strategy and Advisory services will assist organizations in designing tailored adoption strategies, while Migration and Adoption services will ensure smooth transitions with minimal disruption. By providing Managed Cloud Services and Cloud Security, E& enterprise will empower organizations to achieve long-term efficiency and safeguard data, ensuring compliance and resilience.

To promote responsible and ethical AI adoption, the partnership will implement Microsoft’s Responsible AI principles and framework alongside E&’s Responsible AI Framework throughout all development and deployment stages. This aligns with both entities’ shared commitment to prioritizing data privacy, transparency, and compliance with corporate and national policies.