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Dubhub has announced the appointment of Niclas Ekstedt as Chief of Operations at its office in Stockholm. Previously, Niclas held the position of Director of Business Development for Northern and Western Europe at Iyuno, the world’s largest localization company.

“Niclas will bring a wealth of experience to our fast-growing company, bridging the world of traditional localization with innovative solutions powered by cutting-edge technology. The key to success lies in a deep understanding of the current state of the industry while daring to disrupt established business models. In this transformation, Dubhub aims to take the lead,” remarked Fredrik af Malmborg, Co-founder and CEO of Dubhub.

For over twelve years, Niclas has been instrumental in the consolidation of the localization sector. His initial position in the industry was as Country Manager at Dubberman, which later integrated into BTI Studios and subsequently formed part of Iyuno. During this time, he managed the Swedish dubbing and subtitling organization, overseeing numerous major accounts across the Nordic and European media landscape while consistently driving client growth and enhancing operational efficiency.

“The localization industry is undergoing significant transformation, and I am eager to spearhead this evolution alongside the Dubhub teams in Stockholm, Istanbul, and Amsterdam. The combination of advanced technology and skilled production teams at substantially lower costs holds the potential to revolutionize the industry. I am truly impressed by Dubhub’s accomplishments thus far and its forward-looking business strategy,” stated Niclas Ekstedt.

Ekstedt is set to commence his new role with Dubhub next week, collaborating closely with Irina Divnovgortseva, who has recently been promoted to Vice President of Sales and Acquisition, based in Amsterdam.

Dubhub is a localization studio with offices in Stockholm, Istanbul, and Amsterdam. The company’s mission is to deliver localization services through advanced technologies combined with large-scale direct-to-consumer management. By merging artificial intelligence with highly skilled professionals, Dubhub provides audio dubbing and YouTube management at unparalleled cost efficiency, enabling producers to broaden their audiences and enhance revenues.

Persons: Niclas Ekstedt, Fredrik af Malmborg, Irina Divnovgortseva

Company Names: Dubhub, Iyuno, BTI Studios

Titles:Chief of Operations

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