Dolby Laboratories has announced that NBCUniversal’s Peacock will be the first streaming platform to implement its complete range of advanced picture and audio technologies. Peacock began offering Sunday Night Football in Dolby Atmos immersive audio last September and is now expanding Dolby Vision and Dolby Atmos support to live NBA and MLB games through 2026.

While the 2026 Winter Olympics (February 6–22) were not specifically mentioned, Comcast and select broadcasters previously delivered the 2024 Paris Summer Games in Dolby Atmos immersive audio and HDR.

Peacock is also the first streaming service to commit to supporting Dolby Vision 2 and Dolby AC-4, with both technologies expected to launch later this year. Introduced at IFA 2025, Dolby Vision 2 is described as a significant advancement in television picture quality, designed to meet the evolving expectations of viewers and maximize the capabilities of modern TVs. Dolby highlights that this new version addresses common concerns such as overly dark images and aims to deliver a more cinematic experience without unwanted visual effects, resulting in a more authentic and engaging picture.

Dolby AC-4 is the company’s most advanced and efficient audio codec to date, offering up to 50% greater efficiency than traditional codecs. It provides enhanced personalization, dialog clarity, and the highest possible audio fidelity, all while using less bandwidth.

• Peacock is the first to deploy Dolby Vision 2 and Dolby AC-4
• Dolby Vision 2 offers improved picture quality and a more cinematic experience
• Dolby AC-4 delivers clearer sound and greater efficiency

John Couling, Senior Vice President of Entertainment at Dolby Laboratories, commented, “Peacock is raising the bar for streaming entertainment with Dolby. This partnership demonstrates our commitment to enhancing live sports and entertainment, providing viewers with truly exceptional experiences at home.”

David Bohunek, Senior Vice President of Global Video Engineering at NBCUniversal, added, “We are dedicated to delivering top-quality content and reliability on Peacock. Our collaboration with Dolby ensures that subscribers enjoy every moment—whether it’s a playoff game, a Universal blockbuster, or a Peacock Original—with stunning picture and immersive sound, just as the creators intended.”

Disclaimer: This article has been auto-generated from a syndicated RSS feed and has not been edited by Vitrina staff. It is provided solely for informational purposes on a non-commercial basis.