Disney CEO Bob Iger Responds to Demand for Figment

Disney’s CEO, Bob Iger, is responding to the growing enthusiasm among fans by considering expanding the role of the beloved EPCOT character, Figment.

Figment’s Role at EPCOT

The charming purple dragon is a key feature of the theme park ride Journey Into Imagination With Figment at EPCOT in Florida, located within the Walt Disney World Resort. He also welcomes guests at the Imagination! pavilion. During a recent Disney shareholder meeting, Iger was asked by a shareholder about the potential for utilizing Figment, a character that embodies the theme of imagination, in other areas of the business.

Iger’s Insights on Figment

“This marks my 24th year at Disney and my 18th as CEO, and I believe I’ve been asked about Figment around 15 times,” Iger shared.

“The consistent inquiries from shareholders highlight his popularity. Additionally, he has a strong fan base at EPCOT, where guests can interact with him and explore the concept of imagination. Given the frequency of these requests, I plan to ask our creative teams to explore the possibility of developing a series or short-form videos featuring Figment. Clearly, he has the potential to be more than just a walk-around character in our parks and resorts.”

Figment’s Expanding Presence

Beyond his park appearances, Figment has also made cameos in films like Inside Out and Toy Story 4, along with a range of related merchandise available at the theme park.

Future Film Development

In 2022, it was reported that a feature film centered around Figment is in the works, developed by Seth Rogen’s Point Grey, with writers Dan Hernandez and Benji Samit from Pokémon Detective Pikachu attached to the project.

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Persons

Bob Iger, Seth Rogen, Dan Hernandez, Benji Samit

Company Names

Disney, Point Grey

Titles

Journey Into Imagination With Figment, Inside Out, Toy Story 4

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