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With the campaign “100 years driving the Extra of Mexico,” Corona honors Mexicans who are part of its history. Corona, the iconic brand of Grupo Modelo, commemorates its 100-year legacy in 2025. Its origins trace back to 1925 when a group of bakers pursued a dream to create a beer that would eventually become the number one in the world. Since then, Corona has been part of generations during their most significant moments, establishing itself as a crucial aspect of celebration and shared toasts.

Driven by its passion for excellence, Corona has emerged as the most valuable beer brand worldwide, according to Kantar. In this context, the beer from Grupo Modelo acknowledges that this centenary is a celebration for all Mexicans and an invitation to continue building towards the future.

Daniel Cocenzo, President of Grupo Modelo, emphasized, “This 2025 is a historic year for Grupo Modelo and for Corona. We celebrate 100 years of legacy, accompanying Mexico with iconic, quality products. This has enabled us to boost employment, generate positive economic impact, and elevate Mexico to great heights, solidifying the country as a global reference in brewing,” he stated.

The centennial celebrations commence with a video film narrated through the Extra, where Corona celebrates those whose efforts, creativity, and passion transformed an idea into a global icon. The phrase “Corona is our name and Extra our surname” introduces this celebration under the concept of “100 years driving the Extra of Mexico.”

As part of its centennial commemoration, Corona has unveiled a series of initiatives that include special experiences and promotions aimed at recognizing and celebrating the Mexicans who have been the true protagonists of its story over the past century.

Felipe Ambra, Vice President of Marketing at Grupo Modelo, remarked, “For 100 years, Mexicans have inspired us to give our best, and at Grupo Modelo, we feel deeply grateful and proud to be part of the history of those who demonstrate that the extra has no limits.”

With 100 years of history, Corona looks back with pride while also moving forward with the determination to continue fostering the country’s development and representing Mexico on a global stage.

Watch the campaign.

Persons: Daniel Cocenzo, Felipe Ambra

Company Names: Grupo Modelo, Kantar

Titles: 100 años impulsando el Extra de México

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