Comscore, known for analyzing consumer behaviors, and TiVo, a subsidiary of entertainment technology company Xperi, have announced a strategic collaboration. This partnership aims to integrate TiVo’s enhanced program metadata into Comscore’s audience measurement, providing a unified content identification system for linear TV, streaming, and digital platforms.
The collaboration will unify measurement across linear, CTV, FAST, and streaming platforms, offering a comprehensive view of content for buyers and sellers. Greg Dale, Comscore’s Chief Operating Officer, stated that this partnership aligns with the industry’s demand for unified measurement, ensuring accurate program identification across platforms.
Fariba Zamaniyan, TiVo’s Global Vice President of Data Monetization, expressed excitement about elevating metadata’s role in audience measurement. The integration is set to launch on October 27th, aiming to simplify operations for publishers and provide a more connected view of content for buyers.
Disclaimer: This article has been auto-generated from a syndicated RSS feed and has not been edited by Vitrina staff. It is provided solely for informational purposes on a non-commercial basis.
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