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CJ ENM is enhancing its global presence through an expanded partnership with Amazon, which now extends to India via Amazon MX Player, Amazon’s free streaming service. This development follows Amazon’s acquisition of MX Player and signifies the first official content package deal between CJ ENM and the newly integrated Indian AVOD ecosystem.

The agreement encompasses a package of 18 drama series from CJ ENM, many of which have achieved success in global markets and will now be accessible to Indian viewers. To foster deeper connections with local audiences, the selected titles will be dubbed in Hindi, Tamil, and Telugu, and will be available for free streaming.

The lineup is headlined by Lovely Runner, a recent hit series that sparked a K-pop romance phenomenon, which is set to premiere on September 8, 2025. Following this debut, a series of popular romance titles, including My Lovely Liar, Twinkling Watermelon, Wedding Impossible, and Delightfully Deceitful, will be introduced gradually over the next year. With these well-received titles, CJ ENM aims to engage Indian viewers effectively.

This partnership is significant as it indicates a strengthened relationship between CJ ENM and Amazon MX Player, while also representing a new phase in CJ ENM’s strategy to captivate global audiences using localized content.

Commenting on the collaboration, Amogh Dusad, Director and Head of Content at Amazon MX Player, noted, “The demand for global content, especially Korean dramas, has risen substantially in India. Through this partnership, we’re delivering 18 premium K-dramas—including recent blockbusters—to Indian audiences on AVOD, many for the very first time. With international stories available in localized languages, we are thrilled to make these captivating shows accessible to viewers at no cost.”

Adding to the significance of this milestone in increasing the reach of Korean content in India’s free streaming market, Sebastian Kim, VP of the International Content Business at CJ ENM, remarked, “This launch is extremely meaningful as we expand our outreach to new audiences worldwide.” He further asserted, “The shows have already demonstrated their strengths in storytelling, casting, and production, and I believe they will resonate strongly with Indian viewers through our new partnership with MX Player.”

Persons: Amogh Dusad, Sebastian Kim
Company Names: CJ ENM, Amazon, Amazon MX Player
Titles: Lovely Runner, My Lovely Liar, Twinkling Watermelon, Wedding Impossible, Delightfully Deceitful

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