CBS Stations has elevated Scott Warren to the role of regional president and general manager for Northern California. In this expanded position, Warren will oversee both CBS Bay Area and CBS Sacramento, continuing to report to Jennifer Mitchell, president of CBS Stations and CBS News and Stations Digital.

Warren succeeds Deborah Collura, who has served as president and general manager of CBS Sacramento since 2022 and is departing the company. Warren, who has led CBS Bay Area for nearly four years, is recognized for driving innovation and growth, particularly through the station’s pioneering AR/VR technology initiatives.

In his new capacity, Warren will maintain leadership of CBS Bay Area while also guiding strategic and operational efforts at CBS Sacramento. His priorities include expanding technological capabilities and encouraging greater collaboration between the two stations.

Jennifer Mitchell commented, “Since joining CBS Bay Area in 2022, Scott has implemented and led groundbreaking AR/VR technology initiatives across all CBS stations. He is a forward-thinking innovator and a transformational leader, well positioned to guide our Northern California stations into the future while building upon the strong legacy that Deborah established.”

Warren added, “I can’t wait to work with the talented team at CBS Sacramento and help lead our Northern California stations as we continue to build on our community-focused journalism. I look forward to seeing what we can all create together across Northern California, while building on the innovative ideas and storytelling strategies we already have in place.”

With over 25 years of experience in broadcast, streaming, and digital news, Warren is a veteran multiplatform media executive. He has overseen newsroom operations at several television news stations and has received multiple Emmy Awards for his contributions to media innovation and impactful news content. Under his leadership, CBS Bay Area has earned several honors, including the Northern California Emmy Award for Station of the Year.

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