BBC is preparing to announce a significant content partnership with YouTube, marking a notable change in its approach to digital platforms. Under this new agreement, the broadcaster will create original programmes specifically for YouTube, with these shows also set to appear on BBC iPlayer.

The move is expected to be officially revealed as early as next week. By premiering content on YouTube, the BBC aims to reach younger viewers, a demographic where YouTube has recently surpassed the BBC’s traditional channels in the UK, according to recent audience data.

This strategy will also allow the BBC to generate additional revenue by running advertising on these new programmes when viewed outside the UK. Until now, the BBC has primarily used YouTube to share trailers and promotional clips, while focusing on its own iPlayer platform for full-length content.

The new shows are expected to target younger audiences, similar to the content produced by BBC Three, as well as children’s programming and sports-related content. The agreement will involve both the BBC’s public service broadcasting division and its commercial arm, BBC Studios, formalizing and expanding their existing collaborations with YouTube.

This initiative reflects the BBC’s ongoing efforts to adapt to changing viewing habits and to strengthen its connection with younger viewers.

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