BBC Studios is thrilled to announce the appointment of Rose Hughes as the new Senior Vice President of Global Format Sales. In this pivotal role, Hughes will lead the Global Format Sales team and develop sales strategies for both unscripted and scripted formats, reporting directly to Jacob de Boer, EVP of Global Entertainment. This appointment marks Hughes’ return to BBC Studios, where she previously excelled as Senior Sales Executive for Formats Licensing in the Nordics and Benelux.

Bringing a wealth of experience in TV distribution, Hughes has worked across various genres. She joins BBC Studios from Seven One Studios, where she served as VP of Sales, collaborating with renowned producers like Snowman and CPL. Notably, she played a crucial role in revitalizing Married at First Sight in New Zealand and facilitated a CBS pilot adaptation of the German scripted format Einstein. Additionally, she spearheaded significant brand partnerships, including an AVOD and FAST deal with Nine Australia, featuring over 900 hours of Married at First Sight content.

Before her tenure at Seven One, Hughes was VP of Finished Programmes, Formats, Co-Productions, and Pre-Buys at Keshet International, where she crafted sales strategies across Digital platforms in Scandinavia, the UK, the US, and Canada.

Jacob De Boer, EVP of Global Entertainment, expressed his enthusiasm: “I’m delighted to welcome Rose back to BBC Studios to lead our Global Format Sales, a crucial role for driving the commercial revenues of the business. With her impressive track record and extensive experience, she is the perfect candidate to expand our globally recognized unscripted and scripted formats to even broader audiences worldwide.”

Hughes shared her excitement, stating: “Globally iconic brands like The 1% Club, Dancing with the Stars, The Great Bake Off, The Office, and Ghosts highlight the remarkable depth of BBC Studios’ catalogue. With world-class creators delivering a pipeline of innovative new formats such as the radical reality dating format The Honesty Box, the anti-love story Homebound 3.0, and the noir thriller Blackshore, it’s an inspiring time to return. I’m eager to expand beloved brands and introduce exciting new formats to even wider audiences.”

Hughes will officially step into her new role in February 2025.