Netflix is leading globally with its Korean titles being the most streamed worldwide in 2023 and 2024, surpassing Amazon Prime Video, Disney+ and Max. The streaming platform has committed to releasing a new Korean unscripted show every month until the first quarter of 2025, expanding its offerings significantly. Korean content, particularly K-Dramas, has gained popularity worldwide, with LATAM emerging as a key market. Gen Z and Millennials are the primary audience for K-Dramas, with a slightly higher interest among Gen Z in LATAM. Squid Game was a major success for Netflix in driving subscriptions in LATAM, with K-Dramas being a significant draw for both users and potential subscribers.

In terms of Korean content offerings, Netflix leads globally, closely followed by Amazon Prime Video. Netflix has a significant advantage in original Korean productions, with 151 titles compared to Amazon Prime Video’s two. This dominance extends to the most streamed Korean shows globally, with nine out of the top 10 being Netflix originals. The evolution of K-Dramas is evident in the variety of genres explored by Netflix, moving beyond traditional romance-centered storylines to darker narratives. Additionally, Netflix’s unscripted Reality TV show, Physical: 100, has been a success, indicating a shift towards expanding unscripted content to complement scripted shows.

Netflix’s strategic move to diversify its Korean content offerings reflects the growing demand for K-Content globally. By balancing K-Dramas with innovative unscripted shows, Netflix aims to cater to evolving audience tastes and shape South Korean productions to appeal to a global audience. The streaming platform’s commitment to expanding its unscripted slate signifies a forward-looking approach to meeting the changing preferences of viewers worldwide.

Person: Spike Lee

Company Names: BB Media, Netflix, Wavve, Watcha, Tving, Amazon Prime Video, Disney+, Max

Titles: Squid Game, Love in the Moonlight, The Handmaiden, Burning, The Glory, Alchemy of Souls, Sweet Home, Physical: 100

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