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Sancho BBDO was awarded Agency of the Year at the Effie Awards Colombia 2025, which took place on August 28, 2025, in Bogotá. The nineteenth edition of the Effie Awards saw a record participation of 500 jurors evaluating 223 finalist cases. The event highlighted marketing effectiveness as a driving force for both industry growth and the overall economy.

The Grand Effie was awarded to 1000D Spirits SAS and Fantástica SAS for their campaign titled “El aguardiente que creó una nueva categoría” for the brand Mil Demonios. This accolade is selected from the best Gold-winning cases across all categories and was validated by a panel of experts who emphasized its measurable impact and strategic execution.

The recognition of Advertiser of the Year went to ABInBev Bavaria, which amassed 20 trophies, including 10 gold, 8 silver, and 2 bronze awards. The Brand of the Year honor went to Cerveza Poker, with achievements of 5 gold, 1 silver, and 1 bronze award.

Sancho BBDO received the title of Agency of the Year after securing 7 gold awards, reinforcing its standing as a benchmark for effectiveness in the Colombian market. Dirty Kitchen was recognized as Independent Agency of the Year, noted for its agility and ability to yield results in a competitive environment. The Network of the Year award was given to BBDO Worldwide, acknowledging its global performance and consistency of results in the country.

Elizabeth Melo, Executive President of ANDA, the licensee of Effie Awards Colombia, remarked, “Tonight, we celebrate the strength of an industry that drives the country’s growth. Marketing is the engine that turns creativity into tangible results, and each case we have seen demonstrates how effectiveness generates value not only for companies but for our entire economy. I congratulate each agency and brand for their commitment, and I deeply thank our jurors, whose expertise and dedication ensure that the Effie Awards remains a benchmark for excellence. To all the winners, my admiration, for they are proof that when marketing is effective, the industry advances.”

Effie Awards Colombia 2025 had a notable list of winners that underscored the importance of effectiveness in marketing, showcasing significant contributions from various companies and their campaigns that achieved remarkable success this year.

Persons: Elizabeth Melo

Company Names: ABInBev Bavaria, Sancho BBDO, Fantástica SAS, 1000D Spirits SAS, BBDO Worldwide, Dirty Kitchen, ANDA

Titles: El aguardiente que creó una nueva categoría

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