Aurora Media Worldwide has been selected as the Host Broadcast Partner for two major motorsport events in Qiddiya City, Saudi Arabia: the final round of the Extreme E series, known as the Desert X Prix, and the debut of the FIA Extreme H World Cup, the world’s first hydrogen-powered motorsport World Cup.

The Desert X Prix will take place on October 4–5, 2025, marking the conclusion of five seasons of the electric off-road racing series. The Extreme H World Cup will follow on October 9–11, 2025, highlighting hydrogen fuel cell technology as a sustainable energy solution. Both events will feature teams with male and female drivers, continuing the series’ commitment to gender equality in motorsport.

Aurora’s new MENA offices will manage on-site production, using local staff, suppliers, and crews to help minimize the environmental impact of the broadcasts. The company will deliver live global coverage, highlight programs, digital-first content, and behind-the-scenes features for both events.

As a long-time broadcast partner of Extreme E, Aurora has supported the series since its launch. The company’s Director of Broadcast, Matt Beal, emphasized the importance of showcasing sustainable motorsport and the transition to hydrogen technology. Ali Russell, Managing Director of Extreme E and Extreme H, highlighted the ongoing partnership with Aurora and described Qiddiya City as an ideal location for launching the new era of hydrogen-powered racing.

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