Ari Emanuel establishes MARI, a new holding company taking over assets previously managed by Endeavor, including Frieze art organization and global tennis tournaments. Backed by $2 billion in funding, MARI’s portfolio includes sports, entertainment, and culture ventures, aiming to enhance audience experiences and connections.
Ari Emanuel has introduced MARI, a new holding company that now oversees assets previously managed by Endeavor, including the Frieze art organization, global tennis tournaments, and a majority stake in Barrett-Jackson, a collector car auction and auto lifestyle brand.
MARI’s diverse portfolio in sports, entertainment, and culture includes Frieze, professional tennis tournaments in Miami and Madrid, and the Barrett-Jackson brand. Following the sale of Frieze by Endeavor Group Holdings to Emanuel’s new venture last spring, MARI is now officially active with a substantial backing of $2 billion from investors like Apollo, RedBird Capital Partners, and NBA players Luka Dončić and Anthony Edwards, among others.
Mark Shapiro, a key investor in MARI, will join its board. The executive team of MARI features Matt Cohn as Managing Partner and Ben Enowitz as Chief Financial Officer. Ari Emanuel emphasized the growing importance of live events and experiences, highlighting the global impact of Frieze and the success of the Madrid and Miami Opens in bringing audiences together to share their passions.
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