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Apple is deepening its roots in Southern California with the development of a major new complex that will house the global headquarters for Apple TV+. Situated in Culver City, the state-of-the-art campus will also include the upcoming Apple Music Studios, furthering the tech giant’s expansion into the entertainment industry.

A Dual Creative Campus

The development spans multiple acres on the border of Culver City and Los Angeles and is designed as a creative and operational hub for Apple’s growing content divisions. The complex will feature two sleek, bronze-toned buildings replacing former industrial spaces in the city’s Hayden Tract, an area long favored by architects and designers for innovative redevelopment.

Apple TV+, the company’s premium video streaming platform, will anchor the new headquarters. As Apple continues to invest in original series, films, and documentaries, the centralized facility is expected to serve as a base for its creative executives, production teams, and partnerships with major Hollywood talent.

Apple Music Studios: A Complementary Powerhouse

In addition to the Apple TV+ headquarters, the campus will feature Apple Music Studios—a dedicated, artist-focused audio production space. Scheduled to open in August, the studio is set to occupy 15,000 square feet and will include a 4,000-square-foot soundstage, cutting-edge spatial audio mixing rooms, vocal booths, and radio production suites.

The studio will also serve as a home base for Apple Music’s popular global radio shows, including Apple Music 1, and will provide creative services and resources to musicians, producers, and DJs from around the world. With its high-end equipment and immersive listening capabilities, Apple Music Studios aims to deliver world-class production opportunities while celebrating the intersection of music, technology, and culture.

Strategic Vision and Growth

The Culver City complex reflects Apple’s broader vision for vertical integration in the entertainment industry. Rather than operating from dispersed locations, Apple is bringing its music and video production capabilities together under one creative campus. This synergy is intended to streamline development pipelines and foster greater collaboration between content teams.

Since the launch of Apple TV+ in 2019, the service has quickly established itself as a major player in the streaming arena, earning accolades for productions such as “Ted Lasso,” “Severance,” and “The Morning Show.” Housing its operations in a purpose-built headquarters reinforces Apple’s long-term commitment to original programming and media innovation.

The move also highlights Apple’s growing presence in Los Angeles, a city that remains the epicenter of the global entertainment industry. By creating a physical headquarters for both its audio and video arms, Apple is positioning itself to attract top-tier creative talent and deepen relationships with artists, producers, and directors.

Cultural and Economic Impact

The new campus is expected to bring hundreds of new jobs to the region and add to the creative momentum in Culver City, which has become a hub for tech and media companies in recent years. Other industry giants, including Amazon Studios and Sony Pictures, also maintain major footprints in the area.

Architecturally, the complex will align with Apple’s signature design aesthetic, emphasizing minimalism, sustainability, and natural light. The integration of landscaped outdoor spaces, public art installations, and wellness-focused design elements is meant to foster both productivity and inspiration.

As Apple continues to redefine how audiences experience entertainment through its hardware and services, this creative campus stands as a physical representation of that mission—a center for storytelling, innovation, and cultural influence.

About Apple

Apple is a global technology company that designs and manufactures consumer electronics, software, and digital services. It is known for products like the iPhone, iPad, Mac, and platforms including Apple Music and Apple TV+. Apple integrates technology and creativity to transform user experiences.

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