Obsidian Studio, a new AI production company, has announced a creative partnership with Ron Howard and Brian Grazer‘s Imagine Entertainment. The studio aims to merge live-action film projects with AI-driven digital production, starting with collaborations on several long-form projects, including a feature film.

Co-founders Wes Walker and Louis Gheysens revealed that Obsidian has been working quietly with brands like Louis Vuitton, Amazon, and NBA. The partnership with Imagine will enable Obsidian to venture into original narrative projects, leveraging AI tools like EchoChrome and DigitalForge to enhance production quality.

Justin Wilkes, President of Imagine Entertainment, expressed excitement about the collaboration, emphasizing Obsidian’s artist-led approach. The studio’s focus on amplifying human creativity through technology aligns with Imagine’s commitment to emotionally resonant storytelling.

Obsidian’s innovative use of AI in production, alongside traditional tools like Unreal Engine and Maya, has garnered attention for its ability to create immersive worlds in real-time. Walker highlighted the importance of combining artistic vision with technology to enhance audience experiences and storytelling.

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