Amazon and Comcast NBCUniversal today announced new and extended distribution agreements to expand and enhance entertainment options for millions of customers. A key element of this partnership is the availability of Peacock Premium Plus, NBCUniversal’s ad-free streaming service, as a direct subscription through Prime Video.

PEACOCK LAUNCHES ON PRIME VIDEO

The Peacock Premium Plus service is now available to U.S. Prime members as a channel subscription for $16.99 per month or $169.99 per year. This integration allows customers to access Peacock’s content directly through the Prime Video app, consolidating their streaming experience with a single billing relationship. Peacock joins a collection of over 100 subscription options available through Prime Video Channels.

BROAD DISTRIBUTION AGREEMENTS

The multi-faceted deal also includes renewals of existing agreements that benefit customers across multiple platforms. The Peacock app will continue to be available on Amazon Fire TV devices, and films from Universal Pictures Home Entertainment will remain available to buy and rent on Prime Video. Additionally, Prime Video content will continue to be accessible to Comcast’s Xfinity TV customers via the Xfinity X1 platform and Xumo streambox. This collaboration is designed to provide greater access to content for a wide audience.

EXECUTIVE STATEMENTS

“At Amazon, we are always working to make customers’ lives better every day and these new agreements with Comcast NBCU are fantastic for millions of customers, who are looking for the fastest and easiest way to find all their entertainment and sports in one place,” said Mike Hopkins, head of Prime Video and Amazon MGM Studios. “Adding Peacock to our growing list of subscriptions – while renewing our long-standing agreements for Fire TV, Universal Pictures Home Entertainment, and Xfinity X1 – deepens an incredible working relationship with Comcast/NBCU, and we look forward to a future of mutual distribution that benefits our shared customers.”