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Amazon has officially acquired certain assets of MX Player, a top free streaming OTT service in India, merging it with Amazon miniTV to create Amazon MX Player. This combined platform will provide advertisers with unprecedented access to a vast, engaged audience, positioning itself as one of India’s most popular ad-supported video on demand (AVOD) services.

By integrating Amazon’s powerful ad-tech, which leverages billions of customer insights, with MX Player’s extensive reach, Amazon MX Player is set to redefine advertising possibilities within India’s fast-growing digital market.

Amazon MX Player’s expanded catalog now includes dubbed content in Tamil and Telugu, bringing popular miniTV originals such as Hunter and Highway Love, along with Hollywood and international content, to a broader audience. With more than 250 million unique monthly users enjoying a diverse slate of shows, movies, and regional content, Amazon MX Player stands as one of the largest free streaming services in India, delivering premium entertainment across multiple genres.

The new Amazon MX Player service offers a rich library that spans popular titles such as Aashram, Dharavi Bank, Campus Diaries, Bhaukaal, Shiksha Mandal, Physicswallah, and Yeh Meri Family. Additionally, fans of Korean, Mandarin, and Turkish dramas will have access to popular international series dubbed in Hindi, Tamil, and Telugu. With a broad selection of thrilling dramas, comedies, action-packed series, and heartfelt romances, Amazon MX Player has become a premier destination for diverse entertainment across India.

Available on mobile, Amazon.in, Prime Video, Fire TV, and connected TVs, Amazon MX Player provides a seamless, premium viewing experience. Girish Prabhu, Head of Amazon Advertising India, expressed enthusiasm about the merger’s potential: “Today we are bringing together the vast reach of MX Player, with the advertising tech that leverages Amazon’s billions of customer signals. This collaboration will enable brands across the spectrum to connect with a large, engaged audience while delivering relevant advertising.”

Amazon MX Player will continue to invest in fresh, original series and returning favorites, presenting advertisers with new ways to engage with a vast viewer base.