Netflix is set to debut a new unscripted series spotlighting digital creator Alix Earle, who boasts over 5.5 million Instagram followers and 8.2 million TikTok followers. The series, currently untitled, will also feature her sister Ashtin Earle, who has a following of more than 1.3 million on TikTok, along with other friends and family members. The show is scheduled to premiere later this year.

Produced by Fulwell Entertainment—the Emmy-winning studio known for its work on “The Kardashians”—the series will chronicle Alix Earle’s journey as an entertainer and entrepreneur. Earle’s significant influence in the creator economy has led to the term the “Alix Earle [sold out] Effect,” reflecting her impact on media and brand partnerships. Her equity deals with brands such as poppi and SipMARGS have set new standards for creator-brand collaborations.

Beyond her social media presence, Earle has launched the philanthropic initiative Serving in Heels and is the creator and host of the “Hot Mess” podcast. The series aims to explore how Earle balances her growing business ventures with her candid, relatable persona that has resonated with audiences.

“I share a lot of my life on social media, and people think they know everything there is to know about me and my family, but honestly, there’s still so much more,” Earle said. “We are so happy that the show found a home with Netflix. At its core, this show is about our fun, loving, sometimes chaotic modern family, and how we always show up for each other through it all.”

The executive production team includes Ben Winston, Paul Loban, and Charlie Van Vleet for Fulwell Entertainment, with David Grutman’s DGN Studios and Evan Rosenfeld also serving as executive producers. The deal was brokered by United Talent Agency.

This project is part of Netflix’s broader push into creator-driven content. Recent initiatives include a special with “Sesame Street,” an upcoming series with Mark Rober set for 2026, and new deals with creators like Alan Chikin Chow. The platform has also expanded its podcast offerings through partnerships with Spotify and iHeartMedia.

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