Adobe’s Commitment to Filmmakers

Adobe has unveiled exciting new innovations aimed at empowering filmmakers across all levels of experience. In addition, the company is investing an extra $5 million into the Adobe Film & TV Fund to assist underrepresented creators and filmmakers in securing career opportunities. Furthermore, the Adobe Foundation is stepping up to support the Los Angeles creative community affected by recent wildfires with a generous $1 million charitable grant.

“We’re passionate about empowering filmmakers to tell their stories and realize their creative vision,” stated Ashley Still, Senior Vice President and General Manager of Adobe Creative Cloud. “These innovations will save time and provide career support, allowing filmmakers to focus on inspiring and captivating audiences worldwide.”

Investment in Future Talent

Adobe and the Adobe Foundation are expanding the Adobe Film & TV Fund, pledging an additional $5 million in 2025 to create new career advancement opportunities. The Group Effort Initiative (GEI) will collaborate with the fund, offering mentorship, training, and career programs for the next generation of editors, marketers, and creatives.

Enhancements in Premiere Pro

The latest updates to Premiere Pro are designed to streamline the filmmaking process, enabling creators to quickly identify content within shots and access footage with ease. Key features include:

• Media Intelligence & Search Panel: This new AI-powered feature in Premiere Pro (beta) automatically recognizes clip content—such as objects, locations, camera angles, and metadata like shoot dates or camera types. Editors can simply input the type of clip they need into the Search Panel and let Media Intelligence handle the rest.
• Caption Translation: Premiere Pro (beta) now supports native caption translation in 17 languages.

Innovations in After Effects

New advancements in After Effects provide motion professionals with highly sought-after performance enhancements, including:

• Improved Caching: All computers meeting minimum specifications can now play back their entire composition immediately once cached.
• Enhanced HDR Support: Accurately import, monitor, and export high dynamic range content, resulting in brighter and more vivid motion design work.

Seamless Integration with Frame.io

Frame.io has also expanded its support for Camera to Cloud (C2C) functionality for Canon users. Customers can now automatically upload and access high-quality footage directly from Canon EOS C80 and EOS C400 cameras in Frame.io. This feature automatically uploads media as it’s captured, eliminating the need for manual file transfers. This seamless integration provides instant access to media and enables real-time collaboration through Frame.io’s powerful creative management tools.

Source: Adobe

L’Wren Alexa—Journalist, antique shop owner, aspiring gemologist—brings a diverse perspective to animation, where every frame reflects her varied passions.