The UAE Media Council (UAEMC) has officially partnered with Presight, the UAE’s leading AI-powered big data analytics company, during the ‘Make it in the Emirates’ event. This collaboration introduces the **Unified Media AI and Analytics Platform**, a cutting-edge solution aimed at regulating and evaluating media content before it is published.

The partnership signifies a pivotal shift in the UAE’s approach to **media regulation** and **digital governance**. The **Unified Media AI and Analytics Platform** is designed to simplify the review and approval processes for various media forms, including books, films, and artworks, ensuring they comply with UAE laws, ethical standards, and cultural values.

This innovative platform consolidates data from various media agencies and licensing bodies, granting regulators centralized access to real-time analytics and decision-making tools. With advanced capabilities for content analysis, filtering, and stakeholder collaboration, it aims to enhance **transparency** and expedite regulatory processes.

His Excellency Mohammed Saeed Al Shehhi, Secretary General of the UAE Media Council, remarked: “The launch of the **Unified Media AI and Analytics Platform** in collaboration with Presight is a transformative milestone for the UAE’s media regulatory landscape. As the first of its kind in the region, this platform reflects our commitment to proactive, AI-driven governance — a bold step toward ensuring that all content awaiting publication meets the UAE’s legal, ethical, and cultural standards.”

He further emphasized: “This initiative is not merely a technological advancement; it embodies the UAE Strategy for Government Services, where **digital excellence** serves the public good. By integrating real-time data analytics with intuitive regulatory tools, we are streamlining processes, enhancing consistency, and improving the quality and speed of decision-making across the sector.”

H.E. Al Shehhi added: “By embracing artificial intelligence as a core component of media oversight, we empower ourselves to better understand audience trends, increase transparency, and future-proof our media policies. At the UAE Media Council, we view AI not just as a tool, but as a catalyst for resilience, adaptability, and sustainability in an ever-evolving content landscape.”

In conclusion, he stated: “Through this platform, we are establishing the foundation for a collaborative, integrated, and intelligent media ecosystem — one that unites federal and local authorities, free zones, and international partners to ensure the UAE remains at the forefront of **digital transformation** and **global media leadership**.”

Thomas Pramotedham, CEO of Presight, expressed: “With the launch of the **Unified Media AI and Analytics Platform**, we are excited to equip the UAE’s media regulators with a transformative tool that guarantees all content pending publication aligns with the nation’s highest ethical and cultural standards. This platform is not just a technological innovation; it exemplifies how **Applied AI** can be utilized to uphold national values while facilitating faster, more consistent, and intelligent regulatory actions.”

“Our collaboration with the UAE Media Council highlights the power of cross-sector partnerships in shaping the future of governance. By merging policy, technology, and purpose, we have developed a solution tailored to meet the diverse and evolving needs of media regulation. This initiative reinforces the UAE’s leadership in ethical digital transformation, ensuring that the content reaching the public reflects the integrity and aspirations of our nation.”

Previously, tasks such as inspecting and licensing media content were performed manually. The new platform will digitize and enhance these processes, reducing review cycles, improving consistency, and strengthening communication among media agencies, publishers, and stakeholders.

With its user-friendly AI-driven interface and seamless stakeholder integration, the platform is poised to reinforce the UAE’s leadership in **digital governance**, fostering a resilient, ethical, and future-ready media ecosystem that is transparent, collaborative, and aligned with national priorities.

Media representatives are invited to visit the Presight stand during Make it in the Emirates. Presight team members will be available for interviews, product demonstrations, and media walkthroughs.

**Stand Hall 7, AM70**

Persons

Mohammed Saeed Al Shehhi, Thomas Pramotedham

Company Names

UAE Media Council, Presight

Titles

Make it in the Emirates

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