Vuz, an innovative immersive video platform, has forged a strategic partnership with Myco, a cutting-edge Web3 digital streaming service. This collaboration is set to revolutionize the sports and entertainment landscape across the MENA region and beyond.

This partnership signifies the start of a long-term alliance focused on redefining the delivery, experience, and monetization of premium content. Kicking off with the Pakistan Super League (PSL), it will leverage Myco’s exclusive streaming rights for the league in the MENA region alongside Vuz’s state-of-the-art immersive video technology to enhance fan engagement.

By integrating Myco’s “Watch & Earn” model—which rewards users for their viewing activities—with Vuz’s immersive virtual experiences, this collaboration promises to offer a dynamic and interactive way to enjoy sports. The outcome is a more rewarding and deeply engaging experience that pushes the limits of traditional streaming.

Beyond simply enhancing viewer enjoyment, this partnership is dedicated to creating new monetization channels, broadening the reach of digital content, and empowering audiences to become active participants in the entertainment economy. Both companies are positioning themselves at the forefront of a digital revolution, aiming to transform spectators into stakeholders and reshape how entertainment is consumed and valued in the region.