Featured MEdia
Supply Chains

Electric Theatre Collective (ETC), the acclaimed London-based visual effects and design studio, has officially opened its U.S. headquarters in New York City. Situated at 166 Crosby Street above Café Lyria, the new studio aims to mirror ETC’s London operations, offering services in VFX, colour grading, and design to a growing international clientele. This expansion is led by Antonia Vlasto, who assumes the role of Managing Director: New York, following a seven-year tenure as Executive Producer at ETC London.

Since its inception in 2011, Electric Theatre Collective has garnered a reputation for producing groundbreaking visual content. Notably, the studio was the first to receive a D&AD VFX Black Pencil for the project “Cash In Cash Out” and has earned accolades for campaigns such as Coca-Cola’s “Masterpiece” and “The Heroes.” In 2024, ETC was named “VFX Company of the Year” at the Ad Age Creativity Awards and contributed to GoDaddy’s 2025 Super Bowl commercial featuring Walton Goggins.

The New York studio is staffed by a team of seasoned professionals, including Executive Producers Polly Durrance and Chris Connolly. Senior Producers Katherine Miccio and Dara O Cairbre, along with 2D VFX Supervisors Renato Carone and Ruairi Twohig, have joined from The Mill NY. Compositor Jaymin Han and Creative Director Kyle Cody, formerly of Harbor, also bring their expertise to the team. Cody expressed enthusiasm about joining ETC, stating, “The London studio has set the standard for visual excellence… It’s an honour to help carry that legacy forward as we expand into the US.”

Antonia Vlasto emphasized the significance of the New York launch, noting, “The launch of Electric in New York is a very special one for us… We’re sticking to our DNA and focusing on creativity and culture, with a commitment to making our East Coast hub distinctly Electric.” She highlighted the studio’s dedication to fostering a creative environment that reflects the company’s established culture and values.

Electric Theatre Collective is an award-winning visual effects and creative studio, renowned for its innovative approach to VFX, design, and colour grading. Founded in London in 2011, the studio has built a global reputation for excellence, earning accolades including the coveted D&AD VFX Black Pencil and Ad Age’s “VFX Company of the Year.” Known for its work on high-profile campaigns for brands like Coca-Cola, Meta, and GoDaddy, ETC blends artistry with cutting-edge technology to craft standout visual experiences. With studios in London and now New York, Electric Theatre Collective continues to shape the future of visual storytelling worldwide.