Mediagenix Partners with Shahid to Elevate Streaming Operations

Mediagenix, a leading provider of software solutions for content strategy, content value management, and content scheduling, has announced that Shahid, the prominent Arabic streaming platform, has successfully integrated Mediagenix On-Demand. This innovative, AI-powered solution significantly enhances scheduling, content management, and content performance, positioning Shahid for dynamic and high-performance streaming operations.

The incorporation of Mediagenix’s comprehensive suite allows Shahid to optimize multiplatform audience engagement and automate scheduling processes through artificial intelligence.

Initially, MBC Group partnered with Mediagenix in 2020 for linear scheduling. With Shahid’s rapid growth, the adoption of Mediagenix On-Demand comes at a crucial time, enhancing operational efficiencies. This implementation empowers Shahid to scale effectively while delivering exceptional viewing experiences to its expanding audience.

Insights from Mediagenix Leadership

Nayla Nassar, Director of Sales for the Middle East at Mediagenix, stated: “As the global leader in scheduling and content value management solutions, Mediagenix is honored to be a trusted partner for MBC GROUP during this period of remarkable growth. Our successful implementation is a testament to the strong collaboration between the Shahid and Mediagenix teams, who worked hand-in-hand from solution design to the full deployment of Mediagenix On-Demand.”

Mediagenix On-Demand offers a robust set of capabilities designed to maximize audience engagement on digital platforms. Shahid’s decision to integrate this solution is driven by the need to remain competitive in the rapidly expanding MENA streaming market. As the region’s streaming industry evolves, platforms must adopt cost-effective scheduling processes, enhance marketing efficiency, and develop strategies to minimize subscriber churn—all areas where Mediagenix On-Demand excels.

Shahid’s Commitment to Innovation

Dominic Farrell, Chief Technology Officer at Shahid, MBC Group, remarked: “Mediagenix has been a reliable partner in helping us navigate MENA’s fast-evolving streaming landscape. Their automated scheduling solution not only boosts our operational efficiency but also enables us to meet the increasing demand for high-quality content. This collaboration reinforces Shahid’s commitment to innovation, firmly positioning us on the path to delivering world-class viewer experiences.”

With AI-driven solutions tailored for modern content delivery, Mediagenix empowers Shahid to effectively manage content performance, streamline content curation for its on-demand platform, and ensure automated schedule validation across diverse regions and languages.