A Partnership to Strengthen Saudi Arabia’s Connection with DAZN

A new partnership is set to enhance Saudi Arabia’s relationship with DAZN, which currently broadcasts the Saudi Pro League, Saudi-backed boxing events, and the Six Kings Slam tennis competition.

Reports indicate that Saudi Arabia’s Public Investment Fund (PIF) is close to finalizing a deal to acquire a minority stake in the sports streaming service DAZN, potentially positioning the kingdom prominently within the global sports broadcasting arena. This initiative, facilitated by SURJ, a private investment firm under PIF, could allow Saudi Arabia to secure up to a 10% stake in DAZN, as reported by Bloomberg and The New York Times.

Speculations regarding a potential $1 billion investment have been circulating since October, with preliminary discussions about the 10% stake beginning in late 2023. This investment could significantly elevate the streaming platform’s valuation into the tens of billions.

Saudi Arabia has already strengthened its ties with DAZN in recent years, with the platform acting as a central hub for the Saudi Pro League, tennis tournaments, and premier boxing events. Acquiring a stake in DAZN aligns with the kingdom’s broader strategy to position itself as a global sports leader, thereby enhancing its geopolitical and economic influence in the industry.

This deal would empower DAZN to broaden its operations, which currently include broadcasting events like the Saudi Arabia Six Kings Slam, the Women’s Champions League, and the NFL Game Pass International.

For the Public Investment Fund (PIF), this partnership could complement its existing sports-related investments, which include the LIV Golf League and Newcastle United.

Tags:

Saudi Public Investment Fund, DAZN, sports streaming, featured post, streaming service, PIF

Persons

Saudi Arabia, Public Investment Fund (PIF)

Company Names

DAZN, SURJ, Bloomberg, The New York Times, LIV Golf League, Newcastle United

Titles

Saudi Pro League, Six Kings Slam, Women’s Champions League, NFL Game Pass International, FIFA Club World Cup 2025, 2024 Ballon d’Or

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