Users Can Now Access Podcasts via Yango Play and Yasmina

Listeners can now enjoy podcasts directly within the app or by simply requesting the human-like AI assistant, Yasmina, to play them.

Sowt Media has partnered with Yango Play, the comprehensive entertainment super app, to make Shamandar’s popular children’s podcasts available to audiences throughout the MENA region. This collaboration represents a significant advancement in providing high-quality Arabic-language content specifically designed for young listeners.

Shamandar, Sowt’s dedicated children’s podcast brand, features a wide array of educational and imaginative audio content aimed at fostering curiosity and a passion for learning. The topics covered range from science and nature to storytelling and historical adventures, with content meticulously curated to engage children in an entertaining and culturally relevant manner.

This partnership highlights the mutual goal of Sowt and Yango Play to ensure that culturally significant content is accessible to children across the region. As a result of this collaboration, Yango Play users can now enjoy Shamandar’s most popular podcasts, offering families safe and engaging content that nurtures young minds while honoring their cultural heritage.

In addition to accessing Shamandar’s podcasts through the Yango Play app, users can also listen via Yasmina smart speakers at home. Yasmina, the advanced AI assistant from Yango Group, enhances the experience by providing a simple and interactive way to listen. With a quick voice command, such as “شغلي قصص للأطفال,” Yasmina can play Shamandar’s podcasts directly on your device or smart speaker, ensuring a seamless and enjoyable listening experience for children.

Ramsey Tesdell, CEO and co-founder of Sowt Media, expressed enthusiasm about the partnership, stating: “We’re thrilled to bring Shamandar’s podcasts to Yango Play, extending our reach to young listeners across the region. This collaboration aligns perfectly with our mission to deliver fun, educational, and culturally rich content that transforms learning into an exciting adventure for kids and families.”

Sally Lewis, Sales & Partnerships Manager at Sowt Media, added: “Collaborating with Yango Play enables us to share Shamandar’s creative storytelling with even more children, allowing them to explore new ideas and expand their imaginations through our podcasts. We are proud to be part of this dynamic platform that prioritizes family-friendly, high-quality content for MENA audiences.”

Roman Shimanskiy, Chief Executive at Yango Play, remarked: “Yango Play is committed to empowering families through entertainment, and our partnership with Sowt Media is a significant step in that direction. By incorporating Shamandar’s educational podcasts into our platform, we are providing families with a valuable resource that supports children’s learning and development. We’re excited to collaborate with Sowt to deliver fun, safe, and culturally relevant content that resonates with children throughout the region.”

Rami Abu Arja, Senior Innovation Marketing Manager at Yasmina, Yango Middle East, noted: “We’re thrilled to introduce Shamandar’s kids’ podcasts to Yasmina users. Now, all you need to do is ask Yasmina to play the podcasts. It will automatically access the episodes in the Yango Play app and play them on your phone or Yasmina smart speakers. This seamless integration of high-quality Arabic-language content will create an even more engaging and educational digital environment for our young users.”

The addition of Shamandar’s podcasts to Yango Play and Yasmina comes at a time when the demand for Arabic-language children’s content is rapidly increasing. As families seek safe and engaging audio entertainment, Shamandar’s offerings provide a valuable resource that complements Yango Play’s diverse content portfolio.

Tags:

Shamandar, kids podcasts, kids stories, featured post, Arabic content, Sowt Media, Yango Play, Yasmina

Person

Ramsey Tesdell, Sally Lewis, Roman Shimanskiy, Rami Abu Arja

Company Names

Sowt Media, Yango Play, Yango Group

Titles

Shamandar

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