Warner Bros. Discovery Partners with IAEA for Educational Video Series

Warner Bros. Discovery has introduced Good To Know, an educational video series developed in collaboration with the International Atomic Energy Agency (IAEA), now airing on the Discovery Channel. This initiative aims to demonstrate how nuclear science can tackle global challenges, with the first five films broadcast across 30 countries, reaching 44 million households in Europe, the Middle East, and Africa.

Produced jointly by the IAEA video team and Warner Bros. Discovery’s editorial staff, these one-minute films simplify the safe use of radiation to address critical issues such as:

• Microplastics in the ocean (filmed in Monaco/Global)
• The increasing cancer burden (filmed in India)
• Food insecurity (filmed in Austria/Global)
• Water scarcity due to climate change (filmed in Austria/Costa Rica)
• Industrial contamination (filmed in the Czech Republic)

These films are part of the broader Good To Know series, which highlights the advantages of nuclear science and technology, available on both television and online platforms.

Future episodes will delve into how nuclear science supports development, particularly in combating climate change. Topics will include:

• Measuring carbon sequestration in coastal areas
• Ocean acidification
• Pest control without chemicals
• IAEA programs addressing plastic pollution, drought, and hunger

The films are developed with assistance from the IAEA’s 12 specialized nuclear science laboratories, a distinctive aspect of the United Nations, dedicated to advancing and disseminating nuclear techniques globally.

IAEA Director General Rafael Mariano Grossi stated, “While people may recognize us as the nuclear watchdog enhancing safety and security in regions like Fukushima, Iran, and Ukraine, many are unaware of the remarkable potential of nuclear science to make significant improvements in people’s lives—helping farmers cultivate better crops, providing cancer patients with improved treatments, and assisting governments in protecting vital natural areas. As the severe impacts of climate change become increasingly evident, it is crucial for the public to understand that there is hope. Science consistently offers solutions to our major challenges.”

Najat Mokhtar, Head of the IAEA Department of Nuclear Sciences and Applications, expressed her enthusiasm for sharing the essential research conducted by their labs on the esteemed Discovery Channel. “Science is a powerful force for good in the world, and nuclear science presents numerous innovative solutions to help countries achieve their development objectives,” she remarked.

Jamie Cooke, Executive Vice President and Managing Director of Central Europe, Middle East, and Turkey, added, “We are excited that our viewers will have the chance to learn more about the innovative applications of nuclear science that enhance our lives and promote environmental sustainability. We see it as our responsibility to utilize our storytelling capabilities and expertise to illuminate and share impactful stories that benefit our communities and audiences. This aligns with our Social Good Strategy, as we aim to use our media for positive change.”

Tags

IAEA, International Atomic Energy Agency, Good To Know, United Nations, Warner Bros. Discovery, educational series, nuclear science

Person

Rafael Mariano Grossi, Najat Mokhtar, Jamie Cooke

Company Names

Warner Bros. Discovery, International Atomic Energy Agency (IAEA), Discovery Channel

Titles

Good To Know, Arabian Shores, Matbakh Manal Al Alem: Halawiyat

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