A$AP Rocky and Puma have been selected by Footwear News, the leading trade publication in the shoe industry, to receive prestigious accolades at the upcoming Footwear News Achievement Awards.

The awards ceremony is set for December 4 at Cipriani South Street in New York and marks its 38th year, often affectionately referred to as the “Shoe Oscars.” This event highlights influential brands, notable personalities, and significant achievements within the footwear sector. A$AP Rocky x Puma will be recognized as the collaboration of the year, with the rapper and fashion icon present to accept the award in person.

A$AP Rocky is seen promoting his collaboration with Puma, stating, “This is just the beginning,” while showcasing a tool box bag priced at $230. More from the collection can be explored here.
Courtesy of Puma

Rocky expressed in a statement, “We’ve been dedicated to creating products that resonate with me and my culture, merging motorsport, streetwear, and fashion. It’s been an exhilarating challenge, and I’m thrilled with how my designs have materialized. Puma has empowered me to explore new boundaries, and I’m deeply thankful for their confidence in me. This is just the beginning.”

This year, A$AP Rocky and Puma have launched several successful releases, including multiple sell-out distressed versions of the Inhale sneaker and a 3D-printed version of the Mostro shoe. He also seems to thrive in a Puma-centric environment, given that his partner, Rihanna, has significant collaborations with the brand through Fenty x Puma.

Michael Atmore, chief brand officer of Fairchild Media Group and editorial director of Footwear News, commented, “In the fiercely competitive collaboration market, this extraordinary partnership truly stands out. Bridging the realms of sports, music, and pop culture, A$AP Rocky’s impactful artistry combined with Puma’s commitment to creating must-have products makes for an ideal collaboration. We are excited to honor Puma and Rocky at the Footwear News Achievement Awards.”

More announcements regarding the FNAA winners and featured talent will be made in the days ahead.

Person: A$AP Rocky, Rihanna, Michael Atmore
Company Names: Puma, Fairchild Media Group, Footwear News
Titles: Footwear News Achievement Awards, Inhale sneaker, Mostro shoe

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