Are you struggling to understand what content buyers really want? As a marketer in the entertainment industry, it’s crucial to stay ahead of the game and cater to the preferences of your target audience. In this comprehensive guide, we will delve into the minds of content acquisition executives, production house executives, streaming platform executives, and more to uncover what they are looking for in the content they buy. By understanding these buyer preferences, you can tailor your marketing strategies to effectively reach and engage your target audience.

Content Acquisition Executives are constantly on the lookout for fresh and unique content that will resonate with their target audience. They are interested in content that is high-quality, engaging, and relevant to current trends. By conducting thorough market research and staying informed about the latest industry developments, you can position your content in a way that appeals to these executives.

Production House Executives are focused on creating content that will stand out in a crowded marketplace. They are looking for innovative ideas, talented creators, and unique storytelling techniques. By showcasing your creativity and originality, you can capture the attention of these executives and secure partnerships for your content.

Streaming Platform Executives are interested in content that will attract and retain subscribers. They are looking for a diverse range of content that appeals to a wide audience. By understanding the demographics and interests of their user base, you can tailor your content to meet the needs of these executives and increase your chances of securing a deal with a streaming platform.

As a marketer in the entertainment industry, it’s essential to stay informed about the preferences of content buyers in order to effectively reach your target audience. By understanding the needs and desires of content acquisition executives, production house executives, streaming platform executives, and other key players in the industry, you can tailor your marketing strategies to meet their expectations and secure partnerships for your content.

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Financing & Co-Pro

• Find active co-producers and financiers for scripted projects
• Find equity and gap financing companies in North America
• Find top film financiers in Europe
• Find production houses that can co-produce or finance unscripted series

Project Partnerships

• I am looking for production partners for a YA drama set in Brazil
• I am looking for producers with proven track record in mid-budget features
• I am looking for Turkish distributors with successful international sales
• I am looking for OTT platforms actively acquiring finished series for the LATAM region

Vendor Sourcing

• I am seeking localization companies offer subtitling services in multiple Asian languages
• I am seeking partners in animation production for children's content
• I am seeking USA based post-production companies with sound facilities
• I am seeking VFX partners to composite background images and AI generated content

Licensing

• Show me recent drama projects available for pre-buy
• Show me Japanese Anime Distributors
• Show me true-crime buyers from Asia
• Show me documentary pre-buyers

Key Personnel

• List the top commissioners at the BBC
• List the post-production and VFX decision-makers at Netflix
• List the development leaders at Sony Pictures
• List the scripted programming heads at HBO

Market Intelligence

• Who is backing animation projects in Europe right now
• Who is Netflix’s top production partners for Sports Docs
• Who is Commissioning factual content in the NORDICS
• Who is acquiring unscripted formats for the North American market

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Key Takeaways:

1. Conduct thorough market research to understand the preferences of content buyers.

2. Showcase your creativity and originality to stand out in a crowded marketplace.

3. Tailor your content to meet the needs and interests of your target audience.

4. Stay informed about the latest industry developments to stay ahead of the competition.

FAQs:

Q1: How can I conduct market research to understand the preferences of content buyers?

A: You can conduct surveys, interviews, and focus groups with content buyers to gather insights into their preferences.

Q2: How can I showcase my creativity and originality to stand out in the marketplace?

A: You can create unique and innovative content that captures the attention of content buyers and sets you apart from the competition.