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Reaching global markets and finding the right buyers for content distribution is difficult in this rapidly evolving market. Globo TV Network, one of the world’s largest media houses known for its extensive production of Brazilian telenovelas and TV series, overcame these challenges by partnering with Vitrina. This case study explores how Vitrina’s global marketplace and AI-powered market intelligence revolutionized Globo’s approach to international content distribution.
Content Distribution Challenges faced by Globo
Globo’s distribution team was struggling to expand their content’s global reach beyond their existing network. Traditional methods such as trade shows and personal networks were limited in scope, leaving a vast potential market untapped. The main challenges included:
- Limited visibility into potential buyers outside their immediate network, especially in countries not covered by trade shows.
- Difficulty identifying companies actively acquiring international content and those with a specific interest in genres Globo offered.
Solution
Vitrina addressed Globo’s challenges by leveraging its extensive supply-chain search capabilities and AI-powered market intelligence to map the global entertainment supply chain from end to end. The solutions included:
- Providing access to a vast network of buyers in 60 countries, thus widening Globo’s geographical reach
- Utilizing sophisticated signals to identify active buyers and their genre preferences, enabling Globo to target leads more effectively
- Implementing API integrations to funnel these insights directly into Globo’s internal dashboards, streamlining the lead generation process
Results
With Vitrina’s platform, Globo significantly expanded its distribution network, identifying and engaging with new buyers across the globe. The insights allowed Globo to pinpoint potential markets with high precision, leading to more successful content distribution deals.
Impact
Vitrina’s solution transformed Globo’s content distribution strategy, enabling them to:
- Access a broader international market, increasing their content’s global footprint
- Achieve higher efficiency in lead generation and targeting, reducing time and effort in identifying potential buyers
- Enhance their decision-making process with real-time, data-driven insights into global content acquisition trends
Revolutionalize your content distribution strategy
FAQs
Vitrina follows a double opt-in protocol for buyers and sellers to connect on our platform. We do not provide buyers with direct contact information for vendors. Instead, buyers create a Request-For-Information (RFI) document outlining their requirements and reason for contact. Anonymized RFI is then shared with qualifying sellers in the Vitrina network who meet the criteria. Interested sellers can apply for the opportunity, and both parties are introduced to each other with mutual consent. This process ensures a secure and transparent connection between buyers and sellers on Vitrina.
The Vendor Reputation Rating on Vitrina is a comprehensive metric that incorporates various factors critical to buyers’ assessments of vendors, service providers, and suppliers. This rating is used by buyers to evaluate vendors’ qualifications and capabilities in the M&E supply chain.
Vitrina’s Reputation Rating system provides buyers with valuable insights into vendors’ size, parentage, past work, quality of projects/clients, recency, specializations, strengths, and other factors that may affect the vendor’s suitability for the buyer’s project.
Yes, Vitrina can assist you in finding and shortlisting the ideal partners for your project. Our Partner-Finder team is experienced in running vendor recruitment and screening mandates that are specific to your needs. We can help you find the best vendors for your business by identifying niche and specialist companies in new markets.
We stay up-to-date with the latest developments in the M&E supply chain, allowing us to continually identify and qualify the most innovative vendors. Additionally, our extensive network of storefront owners updates their latest projects, capabilities, and certifications on our platform. These sellers are highly engaged and active on our platform, allowing us to connect buyers with vendors who are best suited to meet their requirements.
By working with Vitrina, you can access the latest solutions and expertise in Animation, Localization, VFX, Stages, Virtual Production, and gaming engines. Contact us today to learn more about how Vitrina can help you find the right vendors and partners for your business.
Vitrina is a private and exclusive business network designed for dealmakers in the Media and Entertainment (M&E) industry. Members are carefully screened to ensure they meet the network’s high standards for professionalism and integrity, and the platform is not open to the public or to search engines. This ensures that all information shared is kept confidential and private.
Vitrina takes the privacy and confidentiality of its members very seriously and provides a secure platform for members to share valuable information and insights with a select group of vetted and verified buyers and sellers.
A comprehensive approach is required when evaluating content service partners for your production requirements . Vitrina offers a powerful tool for due diligence, strategic fit assessment, cross-vendor comparisons, and cost-benefit analysis.
The platform’s advanced filters, take into account factors such as company type, specialization, size, deals, location, past projects, awards and accreditations to allow users to assess potential partners’ past performance and success potential for your specific need. Vitrina’s daily updated intelligence provides up-to-date and accurate information about target companies, enabling customers to identify service providers with the right skill set either within their local and regional ecosystems as well as beyond national borders .
