Paramount Taps Mike Aaronson as Head of Worldwide Home Entertainment – Media Play News

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Paramount Taps Mike Aaronson as Head of Worldwide Home Entertainment – Media Play News

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Paramount has appointed Mike Aaronson as the new head of worldwide home entertainment, following a period of significant executive changes after the company’s acquisition by Skydance Media. Aaronson steps into the role previously held by Andres Alvarez, who joined Paramount in June 2024 after serving at Amazon. Alvarez departed in October 2025 during a wave of layoffs that also included several other senior executives.

While Paramount has not made an official announcement, Aaronson’s LinkedIn profile indicates he began his new position in December 2025. He most recently served as SVP of commercial strategy and growth at Hyper Hippo Entertainment, a mobile game studio known for titles such as AdVenture Capitalist, AdVenture Communist, and AdVenture Ages, as well as Dungeon Dwarves in partnership with Netflix. Aaronson left Hyper Hippo in January 2026.

Before joining Hyper Hippo in June 2022, Aaronson spent nearly 18 years at NBCUniversal Media. His most recent role there was EVP of digital distribution and global strategy. From 2011 to 2021, he served as SVP of film production development and strategy, digital distribution, for Universal Pictures Home Entertainment. In that capacity, he managed the company’s domestic EST and VOD business, overseeing film and TV content across more than 40 retailers, as well as partner relationships, marketing strategy, media spend, product management, operations, and business intelligence. Aaronson also contributed to the development and launch of Movies Anywhere, the digital movie locker supported by major studios and owned by The Walt Disney Company.

Earlier in his career, Aaronson worked in new video product development and marketing at Comcast Corp. and began his professional journey with LEK Consulting Group in corporate strategy and M&A advisory.

Disclaimer: This article has been auto-generated from a syndicated RSS feed and has not been edited by Vitrina staff. It is provided solely for informational purposes on a non-commercial basis.

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