Banijay Kids & Family, a leader in children’s entertainment, has entered into a new content partnership with Rakuten TV to bring some of its most popular series to viewers across Europe.

As part of the agreement, Rakuten TV will license multiple seasons of the hit shows LoliRock and Totally Spies!, further extending the reach of Banijay Kids & Family’s well-known brands in key European markets.

• LoliRock seasons 1 and 2 will be available in the UK, Ireland, Spain, and Italy.
• Totally Spies! seasons 1 and 2 will be accessible in the UK, Ireland, Italy, the Netherlands, and Spain.
• Totally Spies! seasons 3 and 4 will be offered in Germany, Austria, and Switzerland.

Dan Lewsey, Global Head of Digital at Banijay Kids & Family, highlighted the value of the company’s established brands and the importance of expanding their presence across platforms. He emphasized that this partnership with Rakuten TV demonstrates the global appeal of their content and supports their strategy to deliver premium entertainment to audiences worldwide.

Marcos Milanez, Chief Content Officer at Rakuten TV, noted that the collaboration will bring iconic family titles to Rakuten TV’s FAST channels, providing high-quality, free entertainment to families throughout Europe and raising the standard for free premium content.

Banijay Kids & Family’s digital division manages the company’s presence across platforms such as Amazon, YouTube, Meta, TikTok, LinkedIn, X, VOD, and FAST. The division oversees a network of over 220 channels, generating more than 500 million monthly views, 2.25 billion minutes streamed, and reaching 1.5 billion users each month. The company, led by Benoît Di Sabatino, is part of Banijay Entertainment and continues to manage a portfolio of iconic brands and high-profile third-party IP.

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