Excel Entertainment, led by Farhan Akhtar and Ritesh Sidhwani, has entered into a strategic partnership with Universal Music Group (UMG). UMG has acquired a minority stake in the Indian production company, following several months of discussions between the two organizations.

Founded in 2001, Excel Entertainment is known for its influential role in the Indian film industry. This new collaboration is expected to help UMG strengthen its footprint in the Indian film market, while providing Excel with resources to scale up its productions. Several major projects are reportedly in development as part of this partnership.

The formal announcement of the alliance is anticipated soon at a press conference, which will also be attended by Maharashtra Chief Minister Devendra Fadnavis. Both companies have described the partnership as supporting the vision of Prime Minister Narendra Modi to promote Indian content to global audiences.

Despite the new investment, Farhan Akhtar and Ritesh Sidhwani will retain full creative control and continue to hold a majority equity stake in Excel Entertainment. The partnership is expected to further elevate Excel’s position as a leading production house in India.

About Excel Entertainment and Universal Music Group:

• Excel Entertainment launched with the film Dil Chahta Hai 25 years ago, marking Farhan Akhtar’s directorial debut.
• The company has produced several major hits, including the Don franchise, Zindagi Na Milegi Dobara, Gully Boy, and the Fukrey series.
• Excel has also made a successful transition into the OTT space with acclaimed series such as Mirzapur, Made in Heaven, and Dahaad.
• Universal Music Group is a global entertainment leader, headquartered in California with corporate offices in the Netherlands. In 2023, UMG reported operational revenue of $11 billion and is recognized as one of the world’s top three record labels, alongside Sony Music Entertainment and Warner Music Group.

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