Channel 4 has announced significant progress in attracting adult and youth audiences to its streaming platform in 2025, outpacing the growth rates of other major UK streaming services.

For the first time, viewers aged 16-34 streamed 53% of their total Channel 4 content throughout the year, marking a milestone where streaming surpassed traditional linear viewing among this key demographic. This figure has risen steadily from 36% in 2023 and 42% in 2024.

The broadcaster’s success with younger audiences was highlighted by securing half of the Top 10 Titles among 16-34 adults, based on viewer minutes, across Commercial BVoD in 2025.

According to consolidated BARB data, Channel 4 achieved notable year-on-year growth in several key areas in 2025:

• Streaming viewer minutes across all individuals increased by 15%.
• Share of Commercial Impacts (SOCI) grew by 2%, the highest among its peers.
• Adult viewer minutes on Channel 4 streaming reached 72 billion, up 16% year on year—outpacing the seven largest UK streaming platforms.

Channel 4’s streaming service also attracted the youngest and most upmarket adult audience among commercial broadcaster streamers in 2025. Viewers aged 16-34 accounted for 23% of adult viewer minutes, while ABC1s made up 57%—surpassing competitors such as Sky, ITV, Five, and UKTV.

Key titles driving this growth included:

• Patience (4.2 million series average)
• In Flight (2.5 million series average)
• Finding Father Christmas (2.2 million)
• 1000 Men and Me: The Bonnie Blue Story (2.1 million)
• Operation Dark Phone: Murder By Text (2.1 million series average)
• The Disappearance of Jay Slater (1.7 million)
• Manhunt (1.6 million series average)
• Virgin Island (1.6 million series average)
• Madeleine McCann: The Unseen Evidence (1.6 million)
• Brian & Maggie (1.5 million series average)

On linear television, Channel 4 secured five of the top ten most-watched non-sport shows among 16-34s, led by The Great British Bake Off (1.4 million) and Virgin Island (0.8 million).

Channel 4 also saw record engagement on YouTube, with full episode views reaching 175 million UK organic views—a 56% increase year on year. 24 Hours in Police Custody led with 18.9 million UK organic views, while Grand Designs contributed 8.2 million.

Chief Content Officer Ian Katz commented, “Powered by a combination of new hits and old favourites, Channel 4 achieved viewing growth across the board last year as we continue our transformation into a public service streamer. Virgin Island became our biggest unscripted launch for share of 16-34s since modern records began. Averaging over four million viewers, Patience was our biggest drama since It’s a Sin, and Mitchell and Webb was our most successful comedy launch since Derry Girls. Last year’s results—breaking our own records and leading among commercial broadcasters—demonstrate the quality and originality of the Channel 4 slate.”

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