Paramount has no intentions of following the trend of media giants like Comcast and Warner Bros. Discovery in divesting its cable assets. During the quarterly earnings call, Paramount president Jeff Shell acknowledged the decline in cable viewership but emphasized a different approach to managing these assets.

Shell highlighted the shift towards streaming as a replacement for traditional cable bundles, noting the decline in cable across the industry. Despite owning recognizable cable brands like Nickelodeon, MTV, BET, and Comedy Central, Paramount aims to leverage these brands to drive value within the company, rather than spinning off the cable portfolio.

By utilizing well-established brands such as Nickelodeon and MTV to boost Paramount’s streaming business, the company aims to transform these brands into integral parts of its global streaming strategy. This strategic direction was underscored by recent deals like the exclusive streaming rights for South Park on Paramount+.

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