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Titan OS, a technology, entertainment, and advertising company based in Barcelona, has partnered with Tubi, the ad-supported streaming service, to gain exclusive access to Tubi’s advertising inventory in the UK. This collaboration includes pre-roll and mid-roll advertising on Tubi, which expanded to the UK market in 2024, offering new opportunities for audience engagement and monetization on Connected TV.

Tubi, a part of the Fox Corporation, boasts over 100 million monthly active users and features a wide range of Hollywood movies, TV shows, creator-led stories, and Tubi Originals. With its growing popularity in the US, Tubi is now making its mark in the UK. As part of the agreement, Titan OS will serve as the sole sales partner for Tubi’s AVoD inventory across all CTV platforms, utilizing its internal sales teams and SSP partners to launch advertising campaigns.

Additionally, the two companies will collaborate on data innovation, leveraging insights from Tubi, Philips TVs, and JVC TVs to create targeted campaigns and enhance advertising experiences. James Collins, Chief Revenue Officer at Titan OS, expressed excitement about the partnership, stating that it marks a significant step in reshaping how brands engage with audiences through Connected TV. Ross Appleton, General Manager, UK at Tubi, emphasized their commitment to providing advertisers with innovative ways to reach addressable audiences while delivering personalized, premium entertainment experiences to viewers. The collaboration with Titan OS aims to combine Tubi’s diverse content library with Titan OS’s advanced data and sales capabilities, offering a compelling proposition for advertisers and viewers alike.

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