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Last Thursday, Charter Communications introduced the Spectrum App Store, offering customers an easier way to manage SVODs in pay TV packages and allowing non-video customers to purchase streaming subscriptions individually. Executives like CEO Chris Winfrey, ESPN Chairman Jimmy Pitaro, and AMC Networks CEO Kristin Dolan gathered in NYC to talk about Charter’s video strategy and collaboration with distributors and programmers under its new video model.

Charter, the largest MVPD in the U.S., has been reshaping its video approach since resolving a dispute with Disney in 2023. By including ad-supported streaming apps in its pay TV packages at no extra cost, Charter aims to provide value to customers and programmers. The launch of the Spectrum App Store aims to make it easier for consumers to access and purchase these apps.

The Spectrum App Store allows Spectrum TV customers to activate and upgrade apps, while non-video customers can buy DTC apps. The store offers popular apps like Disney+, Hulu, HBO Max, and more, with plans to add additional services in the future. Charter’s broader vision includes selling third-party streaming services and new bundles through the app store.

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