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Warner Bros Discovery (WBD) has selected Sky Media as its advertising sales partner for the UK and Ireland in a long-term agreement. Starting from January 2026, Sky Media will manage ad sales for WBD’s linear TV channels and sports brands in the region.

As part of the partnership, Sky Media will handle advertising for WBD’s popular channels like Animal Planet, Cartoon Network, Discovery Channel, and more. They will also oversee ad sales for WBD’s upcoming streaming services, including discovery+ and HBO Max, launching in early 2026.

Mike Rich, WBD Group’s SVP of Ad Sales and Brand Partnerships for the UK, Ireland, and International, expressed enthusiasm about the collaboration, highlighting the opportunity to simplify access to WBD’s diverse content through this partnership with Sky Media.

The agreement expands on Sky Media’s current role in representing WBD in the market, focusing on channels like TNT Sports. Sky Media will work closely with WBD’s UK and Ireland Ad Sales team to provide advertisers with tailored partnership opportunities leveraging the strength of WBD’s brands and franchises.

Priya Dogra, Sky’s Chief Advertising and Group Data Officer, emphasized the joint effort to enhance brand engagement across various platforms, combining WBD’s renowned entertainment brands with Sky Media’s premium advertising platforms.

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