YouTube TV and NBCUniversal have resolved their carriage war threats with a multi-year distribution agreement announced on October 2. The deal covers platforms like YouTube TV, Peacock, and YouTube, ensuring continued access to key content.
Before the agreement, a short-term extension was in place until September 30 to prevent a channel blackout. The negotiations involved disagreements over pricing and terms, with NBCUniversal accusing YouTube TV of refusing fair rates, while YouTube defended its stance on its official blog.
The looming expiration of their program licensing deal heightened tensions, especially during the start of the college and NFL football seasons, which typically mark a crucial period for pay TV carriage negotiations. Analysts point to YouTube TV’s market power and strategic objectives as key factors in the resolution of the conflict.
Disclaimer: This article has been auto-generated from a syndicated RSS feed and has not been edited by Vitrina staff. It is provided solely for informational purposes on a non-commercial basis.
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