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The Entertainment Technology Summit brought together leading executives, marketing professionals, technologists, entrepreneurs, and creators from film, television, and gaming on Thursday. The event, held at the London West Hollywood hotel, featured keynote speakers, panel discussions, and networking opportunities, with insights shared by industry insiders from companies like Warner Bros. Discovery, Meta, Paramount+, Vizio, Netflix, and Fox Entertainment.

Keynote speakers included Matt Duffer and Ross Duffer, who discussed their four-year deal with Paramount and the future of “Stranger Things,” which is set to enter its final season this fall on Netflix. Additionally, producer Jerry Bruckheimer spoke about his legacy, a potential sequel to “Top Gun 3,” and a new installment of “Pirates of the Caribbean.” Gabrielle Union received the inaugural Entrepreneur Impact Award for co-founding Proudly, a sustainable baby care brand aimed at infants of color.

Panel discussions covered various topics, including the role of content creators and influencers in digital campaigns, the expansion of fandoms through live experiences, the impact of virtual reality on entertainment, and the integration of AI to enhance creativity. Here are some key takeaways from the summit:

• Expanding Entertainment: VR’s Role in Shaping New Audience Experiences
  Sarah Malkin, director of entertainment content for Meta’s Reality Labs, highlighted how virtual reality (VR) is transforming audience experiences in live entertainment. She noted that VR complements existing fandoms and enhances consumer experiences, although developing a user-friendly universal headset remains a challenge. Malkin also mentioned partnerships with creators like James Cameron and Jason Blum.
• The Booming Live Experience Economy
  Experts from Funko, Ernst Young, Warner Bros. Discovery, and Pinterest discussed the growing demand for live experiences. Judy Lee from Pinterest emphasized the need for authenticity in creating immersive experiences that resonate with audiences, especially younger generations who blend physical and digital worlds.
• Groundbreakers of Creative Marketing
  Marketing leaders from Neon, NBCUniversal, Walt Disney Studios, and Warner Records shared insights on the effectiveness of word-of-mouth marketing and the role of influencers. Margaret Walker from NBCUniversal stressed the importance of finding creators who genuinely connect with the target audience.
• Leveling Up in the Entertainment Industry: AI to Unlock New Creative Frontiers
  Jason Chen, CEO of Desert Eclipse, discussed how AI is being used to shorten production timelines for films and animations. He emphasized that technology should prioritize artists and enhance the creative process.
• Behind the Scenes with Zeam
  Jack Perry, founder of Zeam, talked about expanding his platform to include live event streaming. He collaborates with John Stamos to crowdsource creative content opportunities.
• TV Industry Transformed
  Evan Adlman from AMC Networks addressed the challenges of reaching viewers in a fragmented TV landscape. He highlighted the importance of understanding true fandom to improve viewer engagement.
• Champions of Sports Culture Across Platforms
  Robert Gottlieb from Fox Sports discussed the need to engage core fans beyond traditional sporting events. Carlos “Olek” Lewenstein from Televisa Univision emphasized the importance of utilizing multiple social platforms for marketing.
• Storytelling Entrepreneurs
  Sarah Foster, executive producer of “Nobody Wants This,” shared her approach to authentic storytelling. Matt Rogers from “Las Culturistas” discussed the evolution of their podcast into a live awards show.

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