StarzPlay has announced an exciting expansion of its partnership with Abu Dhabi Media, aimed at delivering enhanced coverage of Italy’s Serie A. This collaboration will reintroduce comprehensive studio programming, along with expert commentary and analysis, to enrich the viewing experience for football fans.
The upgraded broadcasts will be available exclusively on StarzPlay Sports Channels, with additional distribution through partners like STC. This partnership builds on the successful relationship between the two companies, merging StarzPlay’s direct Serie A rights with Abu Dhabi Media’s renowned production capabilities.
Key features of the new coverage include:
Rashed Al Qubaisi, Chief Executive Officer of Abu Dhabi Media, expressed enthusiasm about the collaboration, stating: “Abu Dhabi Media continues its commitment to advancing excellence in production and broadcasting, and this partnership reflects both the strength of our capabilities and our shared vision. Together, we are combining world-class production expertise with StarzPlay’s digital reach to deliver premium Serie A coverage that reinforces our leadership in the regional media landscape and sets a new benchmark for sports broadcasting across MENA.”
Adding to this sentiment, Danny Bates, COO at StarzPlay, remarked: “We’re excited about this expanded collaboration with Abu Dhabi Media. This partnership delivers exceptional value to our subscribers, and we’re thrilled to enhance the quality and depth of coverage that has made our Serie A offering on StarzPlay Sports Channels so popular with fans across the region, including our valued STC subscribers.”
This strategic move directly addresses subscriber demand for more comprehensive Serie A programming, further establishing StarzPlay Sports Channels as the premier destination for premium Italian football coverage in the region. Live matches will continue to be broadcast exclusively on StarzPlay Sports Channels and through partners like STC, with the enhanced programming set to launch on Saturday, September 20, 2025, and continue throughout the Serie A season.
Disclaimer: This article has been auto-generated from a syndicated RSS feed and has not been edited by Vitrina staff. It is provided solely for informational purposes on a non-commercial basis.
Vitrina tracks global Film & TV projects, partners, and deals—used to find vendors, financiers, commissioners, licensors, and licensees
Explore how global streamers are reshaping Originals—Netflix’s big regional bets, Apple TV+ ramp-ups, MAX’s new slate, and Prime Video’s push in Spain. We’ll break down shifting genres, commissioning trends, and co-productions driving the next wave.
Global production is in flux—greenlighting, financing, and commissioning strategies are rapidly evolving. From regional surges and new production hubs to shifting streamer pipelines, broadcaster priorities, and emerging studio partnerships, we’ll surface the key data-driven insights shaping Q3 and beyond.
Is YouTube the sleeping giant that SVODs can’t ignore anymore? With creators drawing more audience than studio originals, are Netflix, Prime Video, and MAX recalibrating? Are new hybrids emerging between user-generated content and studio-backed storytelling? Vitrina decodes the competitive fault lines and strategic overlaps shaping this new era.
Global Content Licensing Trends: Package Deals, Content Libraries, and Rights Acquisition- Who’s buying what, from whom, and why?
Not a Vitrina Member? Apply Now!
Companies 
Content
Global Production Financing Webinar 
LeaderSpeak Podcast 
Supply Chain News 
Latest Projects
Global Trends
About Projects Tracker
About Vitrina
Our Story
Our Solutions 🔥
Case Studies
Our Profile
